Job Description

Head of Marketing At Unchained Capital, our mission is to put every bitcoin holder securely in control of their assets. Our collaborative custody vaults make it easy to set up and manage multisig bitcoin storage, while providing a foundation to financial services for the long-term bitcoin holder, including trading, loans, and retirement accounts. We guide our clients through their bitcoin journey, equipping them with the knowledge, reassurance, and tools they need to secure their financial futures in ways that a traditional financial services institution cannot.
Your role You\xe2\x80\x99ll oversee all marketing and communications for Unchained, with the goal of driving the adoption of bitcoin private key self-custody. Your work will encompass both brand-building and growth and will require close interaction with many departments, particularly Concierge, Client Solutions, and Product.
Your duties will include:

• Building Unchained\xe2\x80\x99s brand as a trusted financial partner for bitcoin savings.
• Developing and deploying growth strategies to generate leads and convert clients.
• Hiring and managing the broader marketing team, including full-time hires and external contractor resources.
• Comprehensive reporting on key performance metrics to provide an overview of our marketing funnels and ensure our marketing activities are always informed by data.
• Design, copywriting, and optimization of our marketing resources, including the main marketing website, blog, social media profiles, webinar landing pages, printed materials, and more.
• Overseeing key marketing initiatives, which include:
  • Content: Building a bitcoin knowledge blog designed to drive organic traffic.
  • Advertising: Long-term sponsorship partnerships with multiple podcasters to increase awareness of our services.
  • Social: Keeping our social media presence active and engaging.
  • Email marketing: Nurturing leads with email campaigns and cross-selling services to existing clients.
  • Event sponsorships and organization: Organization of the sponsorship of influential bitcoin events around the U.S. and sealing speaking appearances for our team. Also promoting our own hosted events, including regular meetups and occasional side-events.

About you

• You have 5+ years of experience in marketing, advertising, growth, and/or PR.
• Your marketing experience is coupled with a deep understanding of bitcoin basics\xe2\x80\x94both from the perspective of bitcoin technicals and the unique nature of the bitcoin market.
• While you\xe2\x80\x99re in your element with other bitcoiners, you have a knack for adapting your messaging for broader audiences. You have a sixth sense for what will resonate with less-experienced bitcoin users and are able to simplify communications without sacrificing key messages or authenticity.
• You combine a strong organizational mindset with entrepreneurial creativity\xe2\x80\x94you\xe2\x80\x99ll be managing a large and growing team while developing creative ways to maximize our marketing budget.
• You own some bitcoin and already hold your own keys. You regularly attend bitcoin meetups or conferences. You\xe2\x80\x99ve built an audience for online bitcoin materials, either with one of your previous companies or as a side project. You can explain to someone the value proposition of multisig cold storage over using a singlesig wallet. You understand Unchained\xe2\x80\x99s brand and the value of our platform.

Nice-to-haves When building our team, we\xe2\x80\x99re primarily looking for experience, talent, and passion, so if you\xe2\x80\x99re worried about not having the relevant degree or something like that, don\xe2\x80\x99t worry, we don\xe2\x80\x99t judge. However, there are certainly a few things we\xe2\x80\x99d consider as bonuses in your application:

• Experience working in the bitcoin industry
• Based in Austin, Texas, or willing to move

Your application Make sure you include a cover letter with your resume. We\xe2\x80\x99d love to hear what attracted you to the role and what strengths you think we should pay special attention to.
The perks In addition to competitive pay, Unchained offers best-in-class benefits including:

• 401k and stock options
• Medical, dental, and vision coverage
• Unlimited PTO
• Training & development opportunities
• Flexible work arrangements

Not to mention, you\xe2\x80\x99ll be working alongside the most talented, passionate, and hard-working people in our industry!