The HCP Media Manager position partners with our brand teams to set HCP media strategies determine advertising channels and establish media spending by channel.
The HCP Media Manager will work across all areas of the organization to communicate media strategies, plans and results for both consumer and professional media.
Working with our HCP media agency of record, you will develop and execute strategic media plans for a set of brands/indications.
You should have experience in uses of traditional and non-traditional HCP media channels, as you\'re expected to conceive, plan and execute winning, innovative media solutions across various products consistent with each brand\'s business strategies.
More specifically, you will be responsible for the development and execution of all media activities under your assigned brands/indications, identifying HCP target audience and ideal channels to reach our target.
Duties include working with our HCP media agency to identify and recommend media outlets that fit the target audience, implementing the schedule via the agencies, disseminating media flowcharts and placed buys, and manage media billing process. You will provide divisional POVs and white papers, make presentations to the Marketing teams as well as with cross functional teams.
Essential Responsibilities: Media Strategies and Planning
Ensures all media strategies ladder up to and deliver on the brand business goals and objectives
Ensures media strategies are strong and push brands towards results
Ensure each plan has innovation, test & learn components
Push the envelope for ways to bring creativity and innovation to the media plans
Works with the HCP media agency to translates media strategies into tactics
Media Buying and Buy Stewardship
Ensures media agency teams come with great ideas, strong executions, efficiencies and effective measurement for assigned brands/indications
Manages and implement approved media plan ensuring flawless execution and all deadlines are met
Review vendor consideration set with the agencies
Brand/Agency Management
Develop and maintain effective day-to-day relationships with Marketing teams and our HCP agency of record
Thorough understanding of brands\'/indications\' business and important facets
Coach, mentor, motivate agency personnel
Review all brand sharing documents and ensure accuracy
Media Administration
Ensure internal and Agency AOR teams are adhering to planning process, policies & procedures for assigned accounts
Ensure all Media budgets are met and constantly monitored
Ensures all weekly/monthly reporting is received and shared internally in a timely fashion
Participating in media agency feedback surveys as well as performance review meetings
Industry Knowledge
Thorough understanding of industry trends, HCP audience trends, promotional resources, competitive landscape
Attend industry trade shows to keep current on marketplace knowledge
Competitive Tracking and Analysis
Tracking/monitoring media activity, including competitive analysis
Disseminate competitive reporting to brand teams and data analytics groups
Collaborate on CP with Public Relations and other advocacy groups
General Qualifications:
Plus 15 Years\' experience plus advanced degree Experience with HCP paid media in the Pharma industry experience a plus.
Bachelor\'s degree in Arts, Business or Marketing with plus 15 years of work experience in several aspects of media (digital, offline, programmatic, etc.). Prior media agency experience is a must.
Desired Qualifications:
Must be able to determine brand\'s media goals, strategies, tactics and provide recommendations to internal clients
Ability to manage multiple projects and vendors simultaneously with high attention to detail and adherence to departmental process
Ability to multi-task and oversee several media plans, vendors, internal constituents, at one time, face many deadlines and coordinate activities of different groups of individuals
Extremely organized and proactive with the ability to collaborate in a fast-paced team environment
Attend media industry trade shows to keep up on anything new in the marketplace
Must be able to negotiate with vendors, agencies
Familiarity with PHRMA, CFR, Sunshine Act & global pharmaceutical requirements a plus
General Competencies:
Strong communication (both written and verbal) and business acumen
Strong Project Management skills
Strong with Microsoft software tools, including Word, Excel, Power Point, Outlook, and able to learn new software programs specific to the Media industry
Knowledge of third party data sources like Nielsen, MRI, IMS, Simmons, Kantar, AdViews and third party tools like Media Tools, Media Ocean, etc.
Strong functional knowledge; can be viewed as a Subject Matter Expert in media across channels
Inquisitive with strong analytical skills, including the ability to infer and apply learnings
Ability to work effectively with cross-functional teams and influence to ensure deliverables and deadlines are met
Strong Agency management, including the ability to delegate responsibility, overseeing and management work and priorities, provide coaching/mentoring/difficult feedback to ensure Client high quality standards are always met
Key Leadership Competencies:
Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance
Learns, fast, grasps the "essence\xe2\x80\x9d and can change the course quickly where indicated
Raises the bar and is never satisfied with the status quo
Creates a learning environment, open to suggestions and experimentation for improvement
Embraces the ideas of others, nurtures innovation and manages innovation to reality
Job Type: Full-time Pay: $110.80 - $111.00 per hour Schedule:
Monday to Friday
Work Location: Remote
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