Job Description

Technology and Analytics for the Modern Dealership PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using our proprietary multi-channel advertising and analytics platform combined with our team of high-touch digital strategy experts. By utilizing our extensive data library and proprietary technology, our digital advertising and attribution solutions enable dealers to capture more customers, optimize spend efficiency and maximize profitability while providing mission critical business insights and analytics. We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways. Job Summary - Performance Manager, Paid Social The Performance Manager, Paid Social will manage, analyze, and update automotive-related search marketing campaigns utilizing Facebook Ads, TikTok, and PureCars\xe2\x80\x99 proprietary technology to drive revenue for our Automotive clients around the US and Canada. You will get to partner with both client-facing Digital Strategy Managers and our clients to ensure strategic ad optimization initiatives are met while providing insights into improvements that can be made with their campaigns. What You\xe2\x80\x99ll Do:

• Create and manage paid social campaigns based on automotive dealership and marketing agency goals and continually identify opportunities to make measurable optimizations towards dealer goals
• Monitor and optimize for KPIs including but not limited to CVR, CTR, CPA, CPC, and overall campaign spend
• Monitor the marketplace, competitive landscape, industry trends, and third-party data sources to constantly identify and implement new marketing opportunities
• Analyze paid social performance and pacing reports to provide impactful optimization insights and strategies with account facing teams to share with your shared clients
• Act as a thought leader and paid social subject matter expert
• Help create and maintain Paid Social team best practices and documentation

• 1+ years experience in paid social campaign management
• Facebook Blueprint certified preferred but not required
• Basic knowledge and experience in using Google Analytics
• Facebook Marketing API experience a plus
• Adobe Photoshop experience a plus
• Skilled in analyzing search performance data, analytics tools, and internal data to present performance findings to internal teams
• Detail oriented with the ability to manipulate large, multi-faceted data sets in Excel or Google Sheets. Pivot tables and V-look-ups are a major plus.
• Ability to manage a large book of clients while diligently prioritizing in the best interest of our clients.

• Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
• Open PTO Policy - Take what you need, when you need it.
• Internal Growth - Over \xe2\x85\x93 of the positions opened and filled are with our own employees.
• Learning and Development - Robust new employee onboarding, leadership, and management training.
• Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.
• Diversity & Inclusion - Come one, come all! Between ongoing training, panels, celebrations, and more, our DEI team ensures every employee knows they belong here.