Job Description

Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

BCG X

BCG X is the tech build & design unit of Boston Consulting Group, BCG. Turbocharging BCG\'s deep industry and functional expertise, BCG X brings together advanced tech knowledge and ambitious entrepreneurship to help organizations enable innovation at scale. With nearly 3,000 technologists, scientists, programmers, engineers, and human-centered designers located across 80+ cities, BCG X builds and designs platforms and software to address the world\'s most important challenges and opportunities. Teaming across our practices, and in close collaboration with our clients, our end-to-end global team unlocks new possibilities. Together we\'re creating the bold and disruptive products, services, and businesses of tomorrow.
Practice Area Profile
What You\'ll Do
Growth Architects are responsible for incubating growth thinking into our ventures at every stage, from ideation to customer adoption. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale ventures. Their work spans across product, marketing, and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them. Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement and retention.
Growth Architects will:

• Help shape growth strategy and contribute to holistic marketing execution and optimization for one of our digital businesses
• Help drive a multi-channel growth strategy based on product needs: SEO/ASO, SEM, DSPs, social paid and community/influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc.
• Define, execute, analyze, and optimize tests (A/B, multi-variate, matched market)
• Contribute to sprint-planning
• Work with product and design to provide expert perspective on market viability, viral hooks, and scale
• Leverage personal network and knowledge of digital tools to drive competitive advantage
• Convert insights into action - see customer acquisition process through from ideation to execution
• Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
• Contribute to vetting and building out our marketing tech stack partnerships
• Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

What You\'ll Bring (Experience & Qualifications)
Your Qualifications:

• 2+ years of digital marketing experience in one or more of the below:

• actively acquiring users for a digital start-up
• scaling mature digital businesses through cross-channel user acquisition and retention initiatives
• experience in a marketing or a growth role at a marketing/media agency, start-up, or client-side proliferating consumer facing digital products and services
• Proven success leveraging data to derive actionable insight
• A passion for building, bringing to market, and scaling digital products and services
• Entrepreneurial spirit to help us shape our digital growth initiatives and promote digital growth within the company
• Analytical mindset with the ability to think strategically and creatively: analyze, synthesize, recommend and take actions
• Agile working style with the ability to balance and pivot between multiple tasks
• Attention to detail and ability to think critically about assigned work items and how they fit in the overall strategy

Additional desired experience:

• Certification in or extensive hands-on experience with key Ad Tech platforms such as Demand Side Platforms (DSP), DMPs, ad servers (e.g., Google Campaign Manager), Google Ads, Microsoft Ads, and Meta Ads Manager
• Experience in B2B marketing

Requirements:

• Currently enrolled in an MBA program (or a marketing or business adjacent Master\'s Program) graduating between December 2024 and September 2025

Locations: New York, Los Angeles

Please note: Our internship program operates in a \'hub\' model to create BCG X cohorts in our New York City and Los Angeles offices. If you receive a full time offer, you can transfer to a different BCG X Office as long as it makes sense for chapter and business needs.

FOR U.S. APPLICANTS: Boston Consulting Company ("BCG") is an Equal Opportunity/Affirmative Action employer. All qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

The first-year base compensation for this role is $144,000 USD.

For Full Time Employees, BCG offers a comprehensive benefits program, including medical, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, mental health offerings, a generous retirement program, financial guidance, paid time off, and more.

Boston Consulting Group