Job Description

You are passionate about science and customer-centric marketing! Do you believe understanding users and their needs not only allows us to better serve them, but is critical to help us stay competitive as well? We are looking for a results oriented and innovative Global Market Development Manager to help build and implement marketing strategies and programs for a robust portfolio of purification solutions for BioPharma customers, with a focus on emerging modalities including viral vectors and nucleic acid therapeutics. This is an exciting and evolving market that requires dynamic and adaptable marketing efforts. The candidate in this role will need to successfully work within a highly matrixed organization to develop global, multi-channel marketing campaigns, and create and manage tactical execution to achieve marketing and revenue targets. This individual should have a strong background in B2B sales enablement, digital marketing and B2B eCommerce. Demonstrated ability to understand how to optimize marketing efforts by channel and funnel stage is required. Key Responsibilities

• Develop strategic, multi-channel, integrated marketing plans for areas of responsibility, including customer segmentation, competitor analysis, positioning & messaging, content and channel strategy, and tactical planning.
• Manage the creation and execution of engaging marketing campaigns to generate awareness and drive demand; measure and understand the customer experience through the marketing journey.
• Collaborate and ensure alignment of business strategy and plans among Product Management, Regional Marketing, Commercial Leaders, and other partners.
• Successfully engage with agencies and marketing program managers to deliver high-quality assets, including creative direction and content for print and digital collateral, social media, customer-facing presentations, sales enablement tools, global tradeshow properties, and promotional materials.
• Effectively engage and partner with digital marketing colleagues to leverage and optimize performance across digital channels.
• Apply critical metrics to measure performance and effectiveness of marketing programs. Implement optimizations based on data-driven insights.
• May perform other related duties as required and/or assigned.

Qualifications

• Bachelor\'s degree in a relevant field.
• 3+ years of marketing experience with shown success in both strategic and tactical marketing.
• Demonstrated experience in marketing strategy development and execution.
• Product launch experience highly preferred.
• Demonstrated success developing and implementing digital demand generation initiatives including marketing automation, SEO/SEM, display, online advertising, social media, and web.
• Exceptional verbal/written communication skills.
• B2B and life science/biopharma experience a plus.
• Ability to travel up to 25% of the time

All of our employees share a common set of values - Integrity, Intensity, Innovation and Involvement. Our ability to grow year after year is driven by our ability to attract, develop and retain world-class people who will thrive in our environment and share in our desire to improve humanity by enabling our customers to make the world healthier, cleaner and safer. The salary range estimated for this position is $88,000 - $162,000. This position will also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. Actual compensation will be confirmed in writing at the time of offer. We offer a comprehensive Total Rewards package that our US colleagues and their families can count on, which generally includes:

• A choice of national medical and dental plans, and a national vision plan
• A wellness program, and valuable health incentive opportunities for company contributions to a Health Reimbursement Account (HRA) or Health Savings Account (HSA)
• Tax-advantaged savings and spending accounts and commuter benefits
• Employee assistance program
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, short- and long-term disability, and volunteer time off in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees\xe2\x80\x99 Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount