Job Description

###

About Hoskinson Health & Wellness Clinic

Hoskinson Health & Wellness Clinic is a newly founded,

team-based, physician-led, comprehensive health and wellness clinic

located in the beautiful community of

Gillette, Wyoming

.


Our organization was created to provide proactive, patient-centered healthcare resources to meet the growing needs of our community.

###

Company Mission & Philosophy

Hoskinson Health & Wellness Clinic is

owned and operated by physicians

united in their commitment to address long-standing gaps in the healthcare system.


Our mission is to help patients

live better, healthier lives

by delivering

comprehensive, coordinated care

through a diverse team of specialists and support staff.


We believe that patients are more than their diagnoses and deserve access to education, resources, and time with their care team.


To ensure this mission is met, we:

Integrate advanced, effective technology. Encourage collaboration among providers and support staff. Maintain lower patient volumes to allow for more meaningful, personalized care.
###

Job Summary

The

Director of Marketing

is responsible for developing, implementing, and overseeing strategic marketing, branding, and community engagement initiatives to enhance the organization's visibility, patient outreach, and overall growth. This role blends creative marketing with community relations, ensuring that all campaigns and initiatives align with the clinic's mission to improve the health and well-being of the community. The Marketing & Engagement Manager leads a small team or contracted vendors to execute campaigns across digital, print, and in-person channels.

###

Supervision

Supervises:

+ Marketing & Digital Engagement Specialist(s)
+ Community Outreach Coordinator(s) (if applicable)
+ External marketing contractors, agencies, or freelancers (photographers, videographers, designers, etc.)

###

Supervisory Responsibilities

Provides

leadership

,

guidance

, and

performance evaluations

to assigned staff and contractors. Oversees the day-to-day execution of marketing and engagement activities. Delegates tasks and ensures the

timely completion

of marketing projects and campaigns. Mentors team members to develop skills in

marketing

,

content creation

, and

community engagement

.
###

Duties and Responsibilities

####

Marketing & Branding

Develops and executes

annual marketing and engagement plans

to drive patient acquisition and retention. Oversees

branding efforts

to ensure consistent messaging and visual identity across all channels. Plans and manages marketing campaigns for

services

,

health awareness initiatives

, and

community events

.
####

Community Engagement & Outreach

Builds

partnerships

with local businesses, schools, and community organizations. Coordinates participation in

health fairs

,

workshops

, and

community events

. Creates programs to enhance

patient and community relationships

, including loyalty and referral initiatives.
####

Digital & Content Strategy

Oversees the creation and management of

website content

,

social media

,

email campaigns

, and

newsletters

. Monitors

analytics

and

engagement metrics

to measure campaign success and optimize strategies. Leads

storytelling efforts

, including

patient testimonials

,

staff spotlights

, and

clinic news

.
####

Team Leadership & Collaboration

Coordinates with

clinical leadership

to align marketing efforts with organizational goals. Manages

vendor relationships

to ensure timely and cost-effective delivery of marketing materials. Oversees the design and production of

brochures

,

flyers

, and

promotional materials

.
####

Reporting & Budget

Prepares regular reports on

marketing performance

,

ROI

, and

engagement results

. Assists in developing and managing the

marketing budget

. Assists with

special projects

as assigned.
###

Education, Certifications, and Licenses

####

Required:

Bachelor's degree

in

Marketing

,

Communications

,

Business Administration

,

Public Relations

, or a related field.
####

Preferred:

Master's degree

in

Marketing

,

Communications

, or

Healthcare Administration

. Professional certifications such as

AMA Professional Certified Marketer (PCM)

,

HubSpot

, or

Google Analytics

.
###

Experience

Minimum 3-5 years

of marketing or community engagement experience, preferably in

healthcare

,

wellness

, or

nonprofit sectors

. Experience managing

social media campaigns

,

community events

, and

multi-channel marketing projects

. Prior experience supervising

staff

or managing

vendors

is preferred.
###

Required Skills and Abilities

Portfolio

that demonstrates creative skills. Proficiency in

Adobe Creative Suite

(Photoshop, Illustrator, etc.). Strong working knowledge of

Social Media platforms

(Facebook, Instagram, LinkedIn, etc.). Ability to create

custom graphics

for digital and print materials. Strong

communication

skills (written and verbal). Positive attitude and

excellent customer service

skills.

Time, task, and project management

skills. Experience with

writing

and

proofreading

.
###

Benefits

Health Insurance:

100% employer-paid premiums for medical, dental, vision, short-term disability, long-term disability, and life insurance.

Retirement Benefits:

Competitive company match with no waiting period.

Paid Time Off (PTO):

Generous PTO policy.

Professional Development:

Support for continuing or additional education with HR approval.
###

Equal Opportunity Statement

Hoskinson Health & Wellness Clinic is an

equal opportunity employer

. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.


The Clinic is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment and all services, programs, and activities. To request accommodation during the application or interview process, contact

Human Resources at (307) 387-9850

.