Job Description

ASU Institute for Education Transformation (New Unit based in Los Angeles, CA)

In support of ASU\xe2\x80\x99s charter, a new institute will be established that will facilitate enhanced educational attainment at all levels through the formation of networks focused on accelerating innovation in teaching and learning throughout California. The work underway involves a number of key efforts that will be grounded in deep and wide strategic partnership development, stakeholder engagement, leading and facilitating thematic/action-focused/outcomes-based convenings, discussions and events. Additional areas of work will include research/evaluation & dissemination, as well as policy-focused activities.

A key driver of the work to be achieved by the Institute will be the Institute\xe2\x80\x99s Center for Engagement-Driven Global Education (Center EDGE), which will power strategic partnerships.

Overview of the Director of Communications Position

The position we are seeking to fill will serve an important role within a growing Institute and thus, are interested in candidates who are entrepreneurial, who have a deep interest in establishing new systems, laying foundation for future growth and identifying efficiencies of scale. The position will require a highly skilled professional with ability to manage competing priorities, communicate across a wide array of audiences, demonstrate excellent sensitivity and good judgment, and someone who enjoys contributing to a team. The candidate should have experience maintaining an executive presence, maturity and use of sound judgment.

Under the direction of Institute leadership, the Communications Director set and guide the strategy for all communications, website, and public relations messages and collateral to consistently articulate the Institute\xe2\x80\x99s priorities. The Director will work with ASU Media Relations and Strategic Communications and ASU Brand Strategy and Management to coordinate communications and messaging. The Director of Communications will help to ensure the Institute is viewed and recognized as the leading source, disseminator, and conduit for innovation and transformation in the education ecosystem. The Director of Communications reports to the Deputy Director.

Job Family
Marketing & Media Relations
Department Name
CIEIT
Full-Time/Part-Time
Full-Time
VP Code
EXEC VP/PROVOST
Scope of Search
Open
Grant Funded Position
This is not a grant funded position and is not contingent on future grant funding.
Salary Range
$150,000 - $160,000 per year
Close Date
01-May-2023
Category
04
Essential Duties
Institute Communications

• Develop and implement a comprehensive multi-channel communications strategy that advances the Institute\xe2\x80\x99s strategic priorities, leading to recognition of the Institute\xe2\x80\x99s efforts and impact.
• Produce and manage the development, distribution, and maintenance of all communications materials, including editorial, visual, digital, and print content (e.g. collaterals, website, social media)
• Develop a consistent brand voice and maintain brand integrity across all platforms.
• Build and nurture relationships with journalists, influencers, and community leaders.
• Collaborate to create compelling content that aligns with the overall communications strategy.
• Manage the Institute\xe2\x80\x99s strategic presence in preparation for events, conferences and similar efforts to ensure consistency and to advance its leadership.
• Collaborate with ASU Media Relations and Strategic Communications to coordinate communications and messaging.

Website and Social Media Channels

• Establish, maintain and grow the Institute\xe2\x80\x99s presence across social media platforms to engage diverse stakeholder audiences using innovative strategies.
• Develop website/social media content calendar.
• Integrate the Institute\xe2\x80\x99s social media presence with its Center EDGE to ensure coherency and consistency across platforms.
• Establish the Institute\xe2\x80\x99s website and integrate with the Institute\xe2\x80\x99s Center EDGE to develop a coherent and consistent message.

Budget and Budget Management

• Support the development of budgets, ensure budgetary compliance and reporting.
• Support procurement for all communications-related activities.

Data Management and Reporting

• Establish data gathering processes/mechanisms, manage and monitor engagement, and use data-driven insights to make informed decisions.
• Make use of digital tools to ensure proper data collection, monitoring and reporting.

Project Management

• Manage projects to ensure goals are achieved using digital tools for monitoring and reporting.
• Support the Institute\xe2\x80\x99s overall project management processes and workflows.

Performs other duties as assigned.

Required Knowledge, Characteristics and Skills

• High quality storytelling and writing skills for various purposes and audiences
• Understanding of copywriting, graphic design, layout, and publishing
• Experience with search engine marketing, Google Analytics
• Critical thinking skills, sensitivity and good judgement
• Skills and experience with digital media tools (Adobe Creative Suite, Final Cut Pro X, Podcasting, HTML, WordPress) and productivity tools (e.g. Excel, Smartsheet)
• Ability to establish systems and processes to promote efficiencies.
• Cross-cultural competency
• Strong leadership track record
• Autonomous, self-directed and proactive, while also deeply committed to collaboration and team building
• Creative problem solver
• Exceptional organizational skills, with an ability to manage multiple tasks and projects simultaneously and thrive in an entrepreneurial, dynamic environment
• Strong communication skills (written, verbal) and is a good listener
• Commitment to diversity, equity and inclusion as a general guiding principle for all work on behalf of the Institute
• Interest in K-University education, innovation and transformation

Minimum Qualifications
Bachelor\'s degree in Marketing, Public Relations, Communications, Arts Administration, or related field AND eight years experience in planning and implementing a comprehensive communication/marketing program for an organization, including five years of supervisory experience; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.
Desired Qualifications

• Evidence of a Master\xe2\x80\x99s Degree (Journalism, Communications or similar)
• Experience in implementing a comprehensive communications strategy leading to successful audience engagement, increasing organizational visibility and positive reputation
• Experience in developing, growing and sustaining demographically diverse audience engagement through the implementation of innovative strategies
• Experience producing content, programming and events for local and national audiences across media platforms (10 years)
• Evidence of a nationally-recognized communications professional
• Experience establishing systems, workflows and processes to promote quality, efficiencies, data gathering and analysis
• Management experience (10 years)
• Experience managing communications standards and legal

Working Environment
Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse (75%); required to stand for varying lengths of time and walk moderate distances to perform work (10%) Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds (15%) Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts Ability to clearly communicate to perform essential functions.
Department Statement
In support of ASU\xe2\x80\x99s charter, The California Institute for Educational Innovation and Transformation will facilitate enhanced educational attainment at all levels through the formation of networks focused on accelerating innovation in teaching and learning throughout California.

ASU is a comprehensive public research university, measured not by whom it excludes, but by whom it includes and how they succeed; advancing research and discovery of public value; and assuming fundamental responsibility for the economic, social, cultural and overall health of the communities it serves.

ASU offers an array of employee benefits, including reduced tuition for employees, their spouses and dependents; competitive rates for health and life benefits; a wellness program; disability and leave program; paid holidays; and retirement programs. Visit https://cfo.asu.edu/hr-benefits for further details, as well as https://cfo.asu.edu/hr-applicant for a message to future ASU employees.

ASU Statement
Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation\'s fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU\xe2\x80\x99s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance \xe2\x80\x93 For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/relocation-services.
Employment Verification Statement
ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.
Background Check Statement
ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.
Instructions to Apply
Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of \xe2\x80\x9cequivalent combination\xe2\x80\x9d in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor\xe2\x80\x99s degree is equal to four years of experience.