Job Description

Since 1991, Spring Footwear has made a difference in the lives of consumers who have depended on our brands to deliver comfort and style. Product innovation, quality, value and flexibility are the cornerstones that contribute to our success. This all leads to our mission:

\xe2\x80\x9cTo develop successful partnerships by creating and delivering the best quality, value, product and service every day!\xe2\x80\x9d

Digital & Social Media Coordinator \xe2\x80\x93 Spring Step Shoes

The Digital & Social Media Coordinator will help grow Spring Step Shoes\xe2\x80\x99 online audience by creating compelling digital and social media content and effective digital marketing strategies. This role will also support our digital marketing team with PR and marketing campaign reporting, presentation deck creation, community management, and website management/design.

Our ideal candidate is a go-getter with previous experience in growing social media audiences and brand awareness. In addition, the ideal candidate must possess a solid understanding of emerging digital marketing trends and social media best practices, strong graphic design, editing, and photography skills, and the ability to manage several projects at one time.

This position reports to: Digital Marketing and e-Commerce Manager

Responsibilities included but are not limited to:

• Maintain an active social media presence for Spring Step Shoes across Facebook, Twitter, Instagram, Pinterest, TikTok and YouTube
• Create and edit engaging original content and source user-generated content in a variety of media types, including images, videos, GIFs, etc.
• Develop social media calendars, including drafting post copy, coordinating assets, scheduling posts, and publishing on channels
• Assist in crafting and executing strategic social marketing plans
• Engage with followers, identify opportunities for follower engagement, and audience development
• Assist manager with monthly reports, helping to develop data-driven reports that include actionable insights and recommendations
• Stay up-to-date on the latest digital marketing and social media trends and best practices
• Drive high quality traffic to our website and organically grow our social media following; measure and report on success metrics
• Ensure consistency of brand and creative across digital customer touch points
• Support planning & execution of digital marketing activations for Spring Step Shoes (SEO, Email, Affiliate)Write original content that will be used for online blog, editorials, A+ content on Amazon, trend reports and product descriptions to help with SEO efforts and increase consumer engagement/interest
• Assist in the execution of campaign setup & deployment of emails and email automated flows
• Create reports on digital marketing performance and include strategies for improvement & optimization
• Track database growth & business impact, including subscriber buying & browsing behavior
• Monitor competitor efforts & suggest optimizations for strategy

Knowledge, Skills and Qualifications:

• Bachelor\xe2\x80\x99s Degree in communications, marketing, graphic design, or related field
• At least 2-3 years of experience in digital marketing or social media marketing
• 1-2 years of experience in an active role of growing a social media presence for a B2C company
• Adobe Creative Suite skills; Photoshop preferred, experience with video production and editing software a plus
• Proficient in Microsoft Office and Google Suite
• Ability to analyze and translate data into actionable insights
• Demonstrated skill and ability to handle assorted customer questions and issues, including challenging matters, resourcefully and with completeness
• Must thrive in a fast-paced environment and possess the ability to adapt, multi-task, and meet deadlines
• Extremely organized, with excellent verbal and written communication skills and an acute attention to detail
• Strong work ethic and personal accountability
• Strong attention to detail
• Strong time management
• Effective interpersonal skills

We offer:

• Competitive wages and benefits
• Company paid holidays and paid time off
• Profit sharing program
• Advancement opportunities

PLEASE NOTE: THIS IS AN ONSITE POSITION. NO HYBRID OR REMOTE IS OFFERED AT THIS TIME.

We encourage qualified candidates to apply and join our growing team!

Spring Footwear Corp. is an EEO employer, all employment is contingent upon a successful drug and background screening, as applicable to the job specifications. We administer the Florida Drug Free Workplace program, and as such, employees may be subject to reasonable suspicion drug tests, as ascribed by the Florida law.

Spring Footwear