Job Description

Who we are:

bread & Butter is a full-service digital marketing, public relations, social media and creative agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. And we are the people in your neighborhood. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to your unique needs. We only partner with inventive businesses that continually challenge us to think big, but act small.

Why bread & Butter:

We are Southerners at heart, always saying, \xe2\x80\x9cPlease\xe2\x80\x9d and \xe2\x80\x9cThank You,\xe2\x80\x9d and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We\'re not a company that wastes time\xe2\x80\x94not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure.

We\xe2\x80\x99re Looking at You!

A Digital Engagement Manager with bread & Butter is a social media whiz kid, go-getter, and many-hat wearer who is ready to roll up your sleeves and get to work. You can\xe2\x80\x99t get enough social media, you always have your eye on who to follow next and social listening is your jam. You are the account dynamo, helping meet client goals by crafting a social media voice and channeling brand sentiment to build authentic, relevant, interactive conversations and relationships. A proverbial eager beaver, you meet or beat deadlines, stay ahead of trends and always look for a new way to skin a cat. A DEM for bread & Butter should be thoughtful, creative, a strong writer, possess an almost obsessive attention to detail. You\'re the first to get in the mix when helping means the chance to learn more.

Available Opportunity:

A Digital Engagement Manager for bread & Butter serves as the moderator of voice and tone on social media through community support, content distribution and digital engagement daily. Digital Engagement Managers serve as a representative of the company and as a liaison between clients and their social audience. Digital Engagement Manager report to the Social Media Strategist.

Here\xe2\x80\x99s What We Need:

• BA/BS degree or equivalent practical experience
• 1-2 years relevant experience in social media management and/or social media marketing within the food, beverage and/or hospitality industry.
• Extensive knowledge of Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, YouTube and other relevant social media networks.
• Ability to exercise sound judgement, responding to consumers and guests within a brand\xe2\x80\x99s voice during daily community management practices.
• Problem solver extraordinaire, you know how to confidently address client\xe2\x80\x99s social audience, as well as real time issues that require immediate attention.
• Content fanatic - excited to support photo and video content creation for hotels and restaurants.
• Background in creative development, social media analytics tools, and campaign analysis.
• Ability to thrive in a fast-paced environment, prioritizing and handling multiple projects.
• Ability to peer and self-edit writing quickly, checking for and replying to comments and questions utilizing community response library within appropriate timeframe.
• Knowledge of the latest and greatest online engagement tactics to implement new audience acquisition tactics, including engaging with trending topics, events, hashtags, people, places and brands to acquire new followers.
• Love of Later for campaign management, including ensuring Later\'s system connectivity is working, how to turn approved content, schedule similar content across platforms and add appropriate tags, hashtags and link in bio info.
• Capacity to find and engage with likeminded brands, local partners, businesses, media, influencers and tastemakers that contribute to increased engagement and new followers.
• Help vet incoming influencer/media/brand partnership requests, identifying followership, engagement and monetary expectations, passing to appropriate internal/external teams.
• Obsessive eye for detail with a knack for to conducting online reputation monitoring for user-review sites such as Yelp, TripAdvisor, Google, etc., as well as responding to questions and complaints with approved messaging.
• Engage in social listening for clients, understanding how to identify competitive set tone and sentiment.
• Media junkie - there\xe2\x80\x99s no such thing as reading/watching too much. Bonus points for pop culture acumen.
• Love of a fast-paced environment and the satisfaction of a busy yet productive day
• Flexibility and a desire for endless possibilities
• Excitement for growth, new ideas, new ways of doing things and a place you\xe2\x80\x99re excited to call home. Say yes!

Having Our Cake & Eating it Too:

• We offer unlimited vacation, generous maternity, family planning and personal leave, work from home, Endless Summer Fridays and time off for important events like birthdays and parent-teacher conferences.
• We offer 401k, new business bonuses and a generous employee referral program.
• We love celebrating, whether it\xe2\x80\x99s Wine Wednesday or just Tuesday. We always enjoy an excuse to raise a glass.
• Learning something new is our jam. We try to say, \xe2\x80\x9cYes!\xe2\x80\x9d and we\xe2\x80\x99ll figure it out. We offer extensive training, opportunities to expand your skillset and the ability to work in any office across the country.
• We want you to be healthy \xe2\x80\x93 mentally, spiritually and physically. We offer generous medical, dental, and vision insurance, as well as the flexibility that comes with being a \xe2\x80\x9clittle big\xe2\x80\x9d company.

Compensation: 52K - 60K annually in addition to medical, dental, vision, 401K, life, cell phone reimbursement and unlimited vacation.

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