Job Description

SUMMARY As a Demand Generation Content Writer, you will create content that drives demand for our SaaS products, generates leads, and supports the sales team. You will collaborate with our marketing and sales teams to develop content that aligns with our business objectives and resonates with our target audience. This role would offer a hybrid work schedule in our Houston, Dallas, Lehi, or Irvine office. ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop a deep understanding of our SaaS products, target audience, and buyer personas
• Create compelling and effective content that drives demand, including emails, webinars, videos, and other formats
• Collaborate with internal teams to identify content needs and opportunities, and develop content plans that align with our demand generation strategy
• Conduct research to inform content creation, and stay up-to-date on industry trends and best practices
• Optimize content for SEO and lead generation
• Work with the marketing operations team to ensure content is integrated into the marketing automation platform and aligned with lead generation campaigns
• Collaborate with the sales team to develop sales enablement content that supports the sales process and drives conversions
• Analyze content performance and use data to inform content strategy and make recommendations for improvement

• Bachelor\'s degree in advertising, communications, journalism, or a related field
• 3+ years of experience in demand generation content marketing, preferably in the SaaS or technology industry
• Excellent writing, editing, and proofreading skills, with the ability to adapt writing style to different formats and audiences
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously
• Experience with SEO and lead generation best practices
• Familiarity with marketing automation platforms and analytics tools
• Ability to work collaboratively with cross-functional teams and stakeholders
• Strong analytical skills and data-driven mindset
• Passion for technology and software, with a desire to stay up-to-date on industry trends and best practices