As the Customer Marketing Manager, you will play a pivotal role by taking ownership for generating qualified customer sales leads and opportunities by applying inbound and outbound digital marketing and AMB strategies best practices. Working closely with GTT business stakeholders, you will work across all marketing channels to deliver qualified customer marketing and sales qualified leads.

Job Scope:
Reporting into the VP of Demand Generation Marketing, the Customer Marketing Manager should have expertise in crafting and executing successful cross-selling and upselling conversion-based campaigns, while collaborating closely with product marketing, sales, partners, and external agencies and vendors.

We are looking for someone who can take full ownership of customer marketing, uncover new opportunities, move quickly, and has a strong appetite for growth. If you\xe2\x80\x99re looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within GTT, this role is for you.

Duties and Responsibilities:

• Own the full lifecycle of customer marketing including developing marketing strategies for new product launches and existing strategic GTT services.
• Develop in-depth knowledge of GTT\xe2\x80\x99s customer base for the Americas and EMEA.
• Experience segmenting customers into targeted categories for product/service upsell and cross-sell.
• Generate targeted messaging to different customer segments to communicate benefits and value propositions of services and GTT.
• Support growth of customer base revenue by leveraging ABM strategy and Demand base. Focus on targeting and journey stages for accounts and Marketo lead scoring for contacts.
• Should have hands-on experience with Demand base and Marketo.
• Take ownership of pipeline creation and meeting monthly and quarterly ABM MQAs, SQLs, meetings, and pipeline targets.
• Responsible for measuring and analyzing customer campaign performance and marketing success across all appropriate marketing channels on a frequent basis.
• Must have experience with list and data management: data cleansing and data hygiene.
• Gain insights with rapid asset deployment testing to improve conversions and reduce cost per lead \xe2\x80\x93 growth marketing.
• Develop customer personas and provide deep insights into demographic, firmographic and psychographic profiles.
• Build and execute email nurture campaigns in Marketo to build product awareness and to generate customer appointments for account management.
• Manage agencies, budget and campaigns across Demand base Ad Platform, Google Ads/Display, Paid Social, YouTube and Remarketing.
• Must have strong experience with Pay Per Click and paid Social Media Marketing.
• Coordinate with Field Marketing to manage and promote all events including webinars via all appropriate Marketing channels to the customer base.
• Work with Corp Comms and Product Marketing to create and leverage new and existing content.

Required Experience/Qualifications:

• The Customer Marketing Manager will have a bachelor\xe2\x80\x99s degree in a business related or technical field such as Information Technology, Computer Science, Information Technology or Business Administration.
• You\xe2\x80\x99re an excellent marketer with experience in partnering with sales teams to drive leads through multi-channel outbound and inbound customer campaigns.
• Experience working cross-functionally with various business and marketing teams to coordinate customer campaigns from end to end.
• Experience managing marketing budgets, allocating and optimizing spend across tactics and experience with forecasting results.
• Experience in using CRM systems and marketing tools such as Marketo, Demand base and Google Analytics.
• You have a good understanding of demand generation and a track record of owning campaigns and driving pipeline growth for the base.
• You\xe2\x80\x99ll demonstrate excellent communication skills including data crunching and storytelling.
• You are analytically inclined, with exceptional project management skills and rigorous attention to detail.

Hours/Travel/Shift/Working Environment:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to spend long hours on a computer keyboard, sit, talk, hear, and use hands and fingers to grasp, handle, feel or operate objects, tools, or controls. The employee is occasionally required to balance, stoop, kneel, crouch, reach with hands and arms, walk, lift, push or pull objects up to 20 pounds. Hand-eye coordination necessary to operate computers and various pieces of office equipment. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Core Competencies

• Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
• Active Learning: Understanding the necessity for continuous personal growth and learning; ability to gauge one\'s strengths, limitations, and interests accurately, and use this knowledge for purposes of performance effectiveness self-development.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Effective Communications: Understanding of effective communication concepts, tools, and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Managing Multiple Priorities: Knowledge of effective self-management practices; ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Teamwork: Knowledge of the necessity and value of teamwork; experience with; ability to work cooperatively towards shared goals and being supportive of others at all levels.
• Copywriting and Editing: Knowledge of copywriting and editing; ability to write, review and edit texts and documents to promote marketing.
• Marketing Channels: Knowledge of marketing options and opportunities; ability to advertise an organization\'s products, services, and brand through various channels.
• Marketing Strategy and Positioning: Knowledge of market research, segmentation, and channels; ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.
• Marketing Systems: Knowledge of components and functionality of marketing systems; ability to utilize an organization\'s marketing information systems in various business circumstances.

Universal Competencies

• Continuous Improvement: Knowledge of transformation initiatives to drive fundamental changes, enhance responsiveness and efficiency to core business practices. Ability to drive cultural changes from best effort to results oriented.
• Customer First (Customer Facing): Knowledge of customer interactions, creating a culture of accountability, collaboration, and partnership. Ability to build an environment supporting customer value creation at every level.
• Operational Excellence: Understanding the system-driven processes for consistency and scalability. Ability to re-focus processes and systems from integration activity to maximizing a positive customer impact and anticipating future trends.

EEO Statement (Americas Only):
GTT provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, GTT complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

GTT expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of GTT\xe2\x80\x99s employees to perform their job duties may result in discipline up to and including discharge.