Job Description

General Summary The Content Marketing Manager will work with our sales and product management to create content that is relevant, engaging, and informative across all company brands and divisions (Gear Tools, Round Tools, Carbide Materials & Technologies, Machine Tools). Responsibilities

• Create engaging written, image, and video content.
• Forge a strong knowledge of cutting tool industry news and social media trends.
• Design posts to sustain readers\xe2\x80\x99 curiosity and create buzz around products and technologies.
• Team up with internal departments and all plant locations to drive company initiatives.
• Partner with our marketing agency to develop a consistent brand across all social platforms.
• Craft a content calendar as needed in collaboration with global marketing.
• Travel to manufacturing locations and offsite events for marketing material.
• Enhance and maintain company website and Showell, interactive sales tool.
• Answer customer questions on social media pages daily.
• Build relationships with followers through consistent communication via comments, retweets, likes, and more.
• Measure web traffic and monitor SEO.
• Communicate metrics progress to relevant teams.
• Identify potential pitfalls in social strategy or content and adjust future plans accordingly.

Requirements

• Bachelor\xe2\x80\x99s degree in marketing, mass communications, or public relations preferred.
• Technical/industrial marketing experience preferred, but not required.
• Minimum 3 years of experience demonstrating successful managing of social media platforms or relevant content marketing.
• Experienced with Google Analytics, Hootsuite, or similar tools.
• Strong attention to detail.
• Strong time management and organization skills.
• Strong verbal, written, and interpersonal communication skills.
• Strong knowledge of Facebook, LinkedIn, Instagram, Twitter, and YouTube
• Must be creative with an eye for detail and strong storytelling capabilities.
• Strong customer orientation \xe2\x80\x93 \xe2\x80\x9cwill do / can do attitude\xe2\x80\x9d.
• Leadership experience and time management skills with ability to meet deadlines.
• Willingness to travel (<20%) within US and international.
• Proficient in computer applications.
• Graphic design experience.
• Ability to work under pressure with changing priorities.

Competitive Wages and Excellent Benefits, including:

• Vehicle Allowance plus travel expenses.
• PTO and Holiday Pay.
• Medical, Dental, Vision, FSA, Life Insurance, Tuition Reimbursement, and 401K Plan.
• Cellphone, laptop, and apparel provided.

Job Type: Full-time Pay: $65,000.00 - $90,000.00 per year Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person

• Health insurance