Job Description

Builds a referral generating network for our senior living community:

• Pre-qualifies sources of professional referrals to determine their ability to send qualified potential residents to the community.
• Positions the business partnership emphasizing that our residents will be using their services and in return referrals are generated to the community.
• Identifies the key decision-makers and influencers in the local community to generate referrals to the community.
• Interacts with others by developing and maintaining rapport, demonstrating interpersonal sensitivity toward others.
• Establishes and maintains professional relationships through mutually advantageous activities.
• Plans events that draw the professional referral sources to the community for a presentation and tour; manages the logistics, greets guests and provides tours.
• Working with other staff, achieves and surpasses benchmarks set for work plan, early move-ins and maintenance of high occupancy throughout the community.
• Monitors local community information to gain market intelligence on the changing marketplace including potential new referral sources and competitors.
• Notifies corporate marketing on newsworthy events and human-interest stories for PR.
• Participates in local associations and groups with membership and agendas that impact senior care and directly tie into the professional referral community.
• Maintains and protects the confidentiality of resident information at all times.
• Other duties as assigned.

• High school degree/equivalent. College degree preferred.
• Two to three years\xe2\x80\x99 experience in senior living preferred.