Job Description

About Bullard

Bullard is a fifth-generation, family-owned company, manufacturing innovative personal protective equipment (PPE) that protects workers in the toughest environments--from the fireground to industrial jobsites. Our portfolio includes fire helmets, respiratory protection, thermal imagers, and head/face protection systems trusted for durability, comfort, and performance.

The Role

The

Channel Marketing Manager

will strengthen Bullard's go-to-market impact by empowering our distributors and sales team to win. You'll be the bridge between our product strategy and the field, promoting channel partner programs, leveraging the marketing power of our channel partners, and creating sales tools that amplify Bullard's presence and drive measurable growth. This role translates company goals into channel and sales enablement, identifying priorities, developing tools and content, and ensuring campaigns equip partners and sales teams to drive measurable growth. It's all about content and relationship-building with a gritty, get-it-done marketing mindset.

What You'll Do

Channel Strategy & Programs

Work and act strategically to connect day-to-day sales enablement activities with long-term strategic initiatives. Partner with Sales and Product Management to design channel partner marketing programs and content that convert and drive partner engagement. Partner with Brand Marketing to develop and execute product launch campaigns. Create product detail information and product training content to meet the needs of the sales team and channel partners. Collaborate with regional sales managers to align partner marketing with territory priorities.

Sales Enablement

Create and maintain field-ready assets--presentations, product sales sheets/brochures, training guides/videos, and technical documents. Launch toolkits that help partners tell Bullard's product story with confidence and consistency. Coordinate partner training materials for new product launches and campaigns.

Product-Specific Literature and Marketing Materials

Coordinate with Product Management, Engineering, and Customer Service to keep content accurate and field-ready.

Campaigns & Execution

Plan and deliver partner-facing communications across email, digital, and events. Lead coordination of partner portal content and empower Content Management Specialist to keep resources updated and easy to access. Ensure channel partners adopt and activate Bullard campaigns and creative.

Measurement & Optimization

Work with Product Management to monitor partner program performance, content utilization, and ROI on co-marketing initiatives. Report on KPIs such as partner participation, opportunity influence, and revenue impact. Continuously refine content, tools, and programs based on feedback and results.

What Success Looks Like (KPIs)

Growth in sales pipeline and revenue. Increased adoption of Bullard marketing tools and campaigns. Stronger partner engagement (training participation and program participation). Faster partner enablement for new product launches. Consistent partner net promoter scores/feedback.

What You Bring

6-10 years in marketing, with at least 3 years of management experience, including experience in

channel, partner, or field marketing

. Bachelor's degree in marketing, communications, or related field required. Experience analyzing partner performance data, market trends, and competitive activity to identify growth opportunities and recommend actionable go-to-market strategies. Strong background in performance management, including setting clear goals, coaching teams or partners, and holding stakeholders accountable for execution and outcomes. Proven success connecting high-level brand objectives with tactical channel programs that drive measurable sales impact. Excellent communication and storytelling skills--able to translate product features into clear, jobsite-tough benefits. Project management chops--capable of managing multiple campaigns, stakeholders, and deadlines. Understanding of distributor networks and how to market through indirect sales channels. Hands-on experience with CRM and digital platforms. Collaborative mindset--you thrive working across Sales, Product, and external partners.

Nice to Have

Experience in safety, PPE, firefighting, or industrial products. Product launch execution. Partner portal tools. Basic design skills (Adobe/Canva) to adapt collateral quickly.

How We Work

Location:

On-site collaboration in Lexington and Cynthiana with some flexibility for remote work.

Travel:

~10% for partner visits, events, ride-alongs, and content capture.

Team:

You'll collaborate closely with Product, Sales, and Customer Service.

Our Commitment to Safety

The successful candidate must have the ability to understand and adhere to all company safety practices, policies, and procedures to maintain a safe working environment for self and others.

Disclaimer:

This job description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills efforts or working conditions associated with the job; it is intended to be an accurate reflection of those principal job elements essential to the job. Incumbents may be required to perform other duties as assigned or as required by the needs of the business.

Job Type: Full-time

Pay: $112,000.00 - $120,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible schedule Health insurance Health savings account Life insurance Paid time off Parental leave Professional development assistance Tuition reimbursement Vision insurance
Work Location: In person