Job Description

We are Farmers! We are\xe2\x80\xa6 more than just your favorite commercials. We are a passionate, award winning, equal opportunity employer, committed to the strength of a diverse workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn\xe2\x80\x99t just our business \xe2\x80\x93 it\xe2\x80\x99s our culture! We are Farmers!
Do you thrive in a high-volume, fast-paced environment? Do you enjoy the challenge of a position where no two days are alike? We are looking for positive, high-energy professionals who are not just looking for a job, but a meaningful career!

Job Summary

• This role manages creative business to consumer acquisition content, including websites, direct mail, email and social media.
• Continuously optimizes and improves the customer experience.
• Creates content using data-driven insights for consumer acquisition.

Essential Job Functions

• Creates business to consumer content from conception to completion. Liaises between stakeholders to synthesize product information and develop creative content.
• Develops detailed briefs for new asset development incorporating top performing messaging, legal requirements, optimization learnings, KPI requirements, target audience, deliverables, and budget expectations.
• Leverages analytics and performance data to develop and refine marketing strategies, improve response rates and enhance client experiences across marketing tactics. Analyzes internal and competitive data along with marketing research to make recommendations to design and refine the go to market strategy.
• Develops test and learn creative ideas designed to improve response rates or reduce cost, and enhance client experiences. Manages assigned creative library end to end; Makes data-driven decisions on utilization, performance, timing, and the available assets in the market.
• Analyzes results to inform future optimizations through social media posts, display banners, video, search copy, direct mail landing pages, and email. Leads projects with key stakeholders, external agencies, and vendors to deliver top performing assets. Lead cross-functional meetings on a regular cadence to collaborate, gain alignment on strategic direction, provide project status updates, assign owners, and deadlines, prioritize work, make recommendations, and fully own the creative and strategic direction of creatives within assigned channels.
• Stay abreast of current direct mail, digital marketing and content best practices. Provides recommendations to stakeholders and incorporates best practices into marketing initiatives.
• Monitors competitor insights on a regular basis. Creates unique account-specific assets that deliver tailored messaging to specific audiences.

Physical Actions

Sits or stands for extended periods of time, up to a full work shift. Occasionally reaches overhead and below the knees, including bending, twisting, pulling, and stooping. Occasionally moves, lifts, carries, and places objects and supplies weighing 0-10 pounds without assistance. Listens to, interprets, and differentiates auditory information (e.g. others speaking) at normal speaking levels with or without correction. Visually verifies and reads information. Visually locates material, resources and other objects. Ability to continuously operate a computer for extended periods of time, up to a full work shift. Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate keyboard and other office equipment up to a full work shift.

Education Requirements

High School Diploma or Equivalent required. Bachelors Degree preferred.

Experience Requirements

5 years experience in business to consumer marketing required. 3 years experience in creating digital content and/or direct mail products required. Benefits

• Farmers offers a competitive salary commensurate with experience, qualifications and location.
  o CA Only: $64,480 - $92,700
  o CO Only: $60,080 - $80,100
  o New York City, NY/Westchester County: $74,160 - $92,700
  o WA Only: $65,478 - $107,250
• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance

Job Location(s): R_US - RW - Remote Work