UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action, and peace and security. To promote gender equality and women\'s empowerment, UN Women and the UN Global Compact have partnered with the private sector under the framework of the Women\'s Empowerment Principles (WEPs).
The Women\'s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender equality and women\'s empowerment in the workplace, marketplace, and community. Established by UN Global Compact and UN Women, the WEPs are informed by international labour and human rights standards and grounded in the recognition that businesses have a stake in, and responsibility for, gender equality and women\'s empowerment. WEPs are a primary vehicle for corporate delivery on gender equality dimensions of the 2030 agenda and the United Nations Sustainable Development Goals. By joining the WEPs community, the CEO signals a commitment to this agenda at the highest levels of the company and to work collaboratively in multistakeholder networks to foster business practices that empower women. These include equal pay for work of equal value, gender-responsive supply chain practices, and zero tolerance against sexual harassment in the workplace.
In the Arab Region, the WEPs were leveraged to engage with the private sector and promote gender equality and women\'s empowerment across all countries in the region. To date, there are above 500 business leaders from the region that joined the WEPs global platform to promote gender equality and women\'s empowerment. UN Women Regional Office for the Arab States (ROAS) is hiring a WEPs 5 consultant to support companies in evaluating their strategies, approach, team structures, and past campaigns to allow them to better understand their strengths and weaknesses when it comes to gender-responsive marketing and develop strong campaigns.
Objective of the Assignment:
Reporting to the Regional Private Sector Specialist, the Gender and Marketing consultant is expected to support WEPs signatories in integrating gender equality into their communication strategies and marketing and advertising practices. More details are to be found under the description of responsibilities and expected deliverables.
Duties and Responsibilities
Provide advisory support for 4 WEPs signatories on gender-responsive marketing by evaluating:
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