Job Description

About the Role

We're looking for an analytical and creative Google Ads Specialist with 2-3 years of hands-on experience managing and optimizing paid campaigns. The ideal candidate should have strong expertise in Google Ads strategy, performance optimization, and data-driven decision-making to drive measurable business growth.

Key Responsibilities

- Plan, create, and manage Search, Display, Video, and Performance Max campaigns across Google Ads.

- Conduct keyword research, audience segmentation, and competitor analysis to identify growth opportunities.

- Optimize campaigns to improve CTR, conversion rate, and CPL.

- Create and test ad copies, extensions, and landing page variants for performance improvement.

- Set up and monitor conversion tracking through Google Tag Manager and Analytics.

- Prepare and analyze weekly/monthly performance reports and derive actionable insights.

- Collaborate with content and creative teams to align ad messaging with campaign objectives.

- Stay updated with Google Ads trends, algorithm updates, and bidding strategies.

Required Skills & Qualifications

- 2-3 years of proven experience in managing Google Ads campaigns (Search, Display, YouTube, Performance Max).

- Strong understanding of CPC, CPA, ROAS, and bid strategies.

- Proficiency in Google Ads Manager, Google Analytics (GA4), and Google Tag Manager.

- Hands-on experience with A/B testing and conversion optimization.

- Certification in Google Ads Search or Performance is a plus.

- Strong analytical mindset and ability to interpret data-driven insights.

- Excellent communication and reporting skills.
How to Apply

Interested candidates are requested to send their updated resume and, if available, a portfolio to hr@mantraitsolutions.in
.

Job Type: Full-time

Pay: $35,888.69 - $60,231.54 per month

Work Location: In person