Job Description

Primary Responsibilities:

The Web Data Analyst is responsible for analyzing, tracking, and reporting website behavior to enhance our customers' online experience and measure success for digital initiatives. The Web Data Analyst will provide insight on how to optimize website design, content, campaigns, sales funnels and overall customer experience. This position will work with internal departments and external partners to strategize, define, develop, and deliver website reporting and analysis that provides decision-makers with the information they need to maximize digital strategy efforts.

Summary of Qualifications:

Bachelor's Degree in Marketing, Business, Statistics, Mathematics or related field 5 years of analytics experience in a related field in support of enterprise level projects Experience understanding and analyzing complex issues, problems and opportunities; interpreting results; and making recommendations as to solutions or new business opportunities Experience utilizing and implementing enterprise level web analytics solutions such as CoreMetrics, Google Analytics, IBM NetInsight, Adobe SiteCatalyst or WebTrends Strong interpersonal and communication (written and oral) skills Experience communicating and delivering complex analytical concepts to stakeholders and upper level management Proficient understanding of HTML, JavaScript, DOM, SQL and tagging methodologies Experience building visual reports in Microsoft Office Suite and/or Tableau Experience building productive team relationships, negotiating and working effectively on cross-functional teams Experience delivering strong organizational and work planning skills Experience achieving results and meeting goals Experience making decisions and recommendations in a fast-paced, and deadline oriented environment Web analytics certifications or documented participation with the Digital Advertising Alliance (DAA) or other web analytics workgroup preferred Experience utilizing a tag management system such as Google Tag Manager, Adobe DTM, Ensighten and Tealium preferred Experience managing relationships with external agency partners/vendors preferred Experience in pixel setup and management preferred Experience implementing and monitoring security measures to safeguard data preferred Proficiency with web analytics tools such as Google Analytics 4 or Adobe Analytics preferred Experience utilizing SQL to include querying databases (DB2 and/or SQL Server) and extracting data preferred Training with web usability, voice of customer solutions, A/B and multivariate testing preferred Knowledge of the products and services offered by Blue Cross and Blue Shield of Alabama for our group, individual and senior markets preferred



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