Job Description

BVK seeks a digital leader to drive integrated marketing solutions across all channels, combining deep analytics expertise with strategic business acumen. This leadership role oversees the digital and analytics ecosystem, from performance-based media to emerging technologies, ensuring data-driven decision making and measurable client success across healthcare, higher education, and tourism sectors.

Key Responsibilities

Strategic Leadership:

-------------------------


Define and implement enterprise-wide measurement frameworks across all media channels: digital, broadcast, print, OOH, and experiential Drive innovation in marketing technology stack implementation, including, Martech, CRM, analytics platforms, and attribution models Lead cross-functional teams across analytics, performance-based media, and technology disciplines Develop comprehensive client growth strategies integrating traditional and digital channels Spearhead digital transformation initiatives for clients and internal operations

Analytics & Performance:

-----------------------------


Design multi-channel attribution models and unified measurement approaches Establish KPI frameworks and ROI methodologies across all marketing initiatives Architect data infrastructure integrating first-party data, third-party sources, and market research Lead predictive modeling and AI implementation for campaign optimization Direct web analytics, conversion optimization, and digital experience measurement

Cross-Channel Measurement & Analytics:

--------------------------------------------


Develop cross-channel attribution models linking online and offline touchpoints Implement advanced analytics for cross-channel optimization and budget allocation Lead marketing mix modeling to quantify channel effectiveness and interaction Build data-driven stories and communicate with clients and internal stakeholders Build comprehensive measurement strategies across channels

Client Leadership:

----------------------


Clearly communicate data-driven insights to technical and non-technical Lead C-suite relationships and strategic Develop custom reporting frameworks and executive Guide quarterly business reviews and strategic planning sessions with key Lead innovation workshops and thought leadership Serve as primary client contact for digital-specific Identify and pursue organic growth opportunities within

Business Development Leadership:

------------------------------------


Lead high-stakes pitches and business development initiatives Lead and write comprehensive RFP responses Develop winning pitch strategies and presentations Present technical solutions to prospective clients Collaborate with the finance team on pricing strategies Oversee scope development and resource planning Identify and pursue strategic new business opportunities Develop innovative proof-of-concept demonstrations Build strategic partner relationships Lead discovery sessions with potential clients

First-Party Data & Privacy Compliance:

--------------------------------------------


Develop first-party data strategies to enhance marketing performance while ensuring compliance with HIPAA, FERPA, PII regulations, GDPR, and CCPA. Oversee privacy-first analytics, including HIPAA-compliant tracking solutions, server-side tracking, and consent-based audience targeting. Ensure responsible data governance, particularly in healthcare (HIPAA) and higher education (FERPA) marketing initiatives. Lead strategies for cookie deprecation, first-party data capture, and AI-driven audience Collaborate with IT and legal teams to implement data security and regulatory best Educate internal teams and clients on privacy regulations and ethical data usage in

Agency & Department Leadership:

------------------------------------


Build and mentor high-performing teams across performance marketing and Ensure efficient resource utilization, workload balance, and profitability of direct Establish cross-functional collaboration processes to enhance team Guide website technical discovery and solutions architecture for Oversee vendor relationships and technology Lead internal training initiatives on technology, AI, media measurement trends, and data

Required Qualifications:

----------------------------


10+ years of progressive experience in integrated marketing analytics leadership Deep expertise in multi-channel measurement and attribution Strong background in traditional and digital media Advanced knowledge of marketing technology platforms and data architecture Proven experience leading cross-functional teams Track record of C-suite relationship management Experience in healthcare, higher education, or tourism sectors Bachelor's degree required

Technical Knowledge:

------------------------


Marketing Analytics Platforms: GA4, Adobe Analytics, Business Intelligence Tools: Sigma, Tableau, Power BI, Attribution & Marketing Automation: Multi-touch attribution platforms, CDP/CRM systems. Data Analysis & AI: SQL, Snowflake, FiveTran, DBT, AI/ML applications in Media Planning & Buying: Digital, programmatic, social, and traditional media

Industry Knowledge:

-----------------------


Deep understanding of integrated marketing Strong grasp of emerging marketing Knowledge of privacy regulations and data Experience in healthcare, higher education, and tourism Understanding of agency operations, account management, and strategic * Familiarity in website UX, design, and development solutions