Vice President, Marketing Delivery - Tool Management The Vice President, Marketing Delivery - Tool Management is responsible for leading the Consumer Bank Marketing\'s efforts to effectively develop, integrate, and optimize our marketing operational tool infrastructure led by the CMPM teams to support all end-to-end Consumer Bank marketing strategies and programs. Marketing Automation Platforms (MAP) product develops software in support of campaign launches, testing capabilities, and execution efficiency across $500-700MM annual CB Marketing investment. These tools increase all budget/finance request, campaign execution tasks and audience targeting for all owned and paid channels. In this role, we will optimize our ability to provide more proactive input into these enterprise tools, perform end-to-end process improvement activities while also increasing new functionality that will better support our overall marketing acquisition strategies. Job Responsibilities: Serving as an operational end-to end marketing leader the following responsibilities are key to the role:
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