Vice President Marketing Operational Process And Tool Manager

Columbus, OH, United States

Job Description


Vice President, Marketing Delivery - Tool Management The Vice President, Marketing Delivery - Tool Management is responsible for leading the Consumer Bank Marketing\'s efforts to effectively develop, integrate, and optimize our marketing operational tool infrastructure led by the CMPM teams to support all end-to-end Consumer Bank marketing strategies and programs. Marketing Automation Platforms (MAP) product develops software in support of campaign launches, testing capabilities, and execution efficiency across $500-700MM annual CB Marketing investment. These tools increase all budget/finance request, campaign execution tasks and audience targeting for all owned and paid channels. In this role, we will optimize our ability to provide more proactive input into these enterprise tools, perform end-to-end process improvement activities while also increasing new functionality that will better support our overall marketing acquisition strategies. Job Responsibilities: Serving as an operational end-to end marketing leader the following responsibilities are key to the role:

  • Establishing strong working knowledge of marketing processes and tool functionality and how they are used for marketing campaign development and execution. (e.g., Optima, Adtrax, etc.)
  • Analyze operational data and continually gathering feedback from CB Marketing team and XLOB SMEs to identify new opportunities for process improvement or functionality enhancements
  • Develop product "enhancement" requirements for MAP team and work to establish them on the roadmap
  • Work with MAP team to ensure proper prioritization of activities and deliverables on the roadmap
  • Partner with MAP on development and roll-out of functionality, including but not limited to establishing and facilitating testing and training for CB and XLOB Marketing partners.
  • Thoughtfully evaluating challenges and impactful issues, conducting analysis with the user community, and recommending cross functional solutions to development partners for process improvements and enhancements.
  • Provide regular communications with marketing delivery, marketing strategy and controls teams regarding MAP updates, changes, new functionality, issues, etc. Work across all marketing teams as Change Management communicator to prepare them for effective usage and understanding of tool functionality and process.
  • Communicating and implementing CB-wide solutions leveraging a sustainable change management process.
  • Ensure strong control environment and work with teams on new controls, updates, risk mitigation, etc.
  • Develop and maintain strong working relationships across key stakeholders within the MAP team and across other marketing LOBs, Business, Tech, Finance, Strategy, etc.)
  • Establish an annual plan with success measures, inclusive of specific KPIs to help track operational performance and efficiency
  • Keep senior leaders informed on major initiatives, findings, and performance
  • Proactively identify and provide support for emerging challenges across the organization to help tools and operational processes continually mature through useful solutions and guidance
  • Develop strong relationships with CB, MAP and XLOB Marketing/Functional partners as the trusted resources and single point of contact for Tool related issues.

Required Qualifications, Capabilities and Skills:
  • Proven track record in direct and/or digital marketing as a project/campaign manager with previous marketing campaign execution knowledge and/or prior Business Management experience
  • Demonstrated experience and a comfort level working as a leader in a fast-paced environment, with strong skills in multi-tasking and prioritization and is vigorous and thorough in the management of details.
  • Strong interpersonal skills and is a fantastic partner who leads through strong collaboration and has strong, active listening skills.
  • Ability to balance tactical, project management with strategic thinking/approach; strong track record of managing initiatives with demonstrated ability to think strategically in providing creative leadership
  • The ability to plan, define and deliver to conclusion a strategic agenda across multiple groups with strong attention to detail and logical thought process
  • Excellent stakeholder management and relationship building skills with the ability to challenge, influence and earn respect and trust among internal and XLOB business partners and team members
  • Strong ability to analyze opportunities & problems, recommend solutions, and communicate effectively & confidently (both verbal and written)
  • Ability to synthesize feedback / data from a variety of sources into a clear and concise problem statement / solution by using critical strategic thinking skills and thoughtful decision makin.

Preferred Qualifications, Capabilities and Skills:
  • Knowledge of JIRA and the Agile methodology
  • Agile or Waterfall project management experience
  • 4-year college degree or equivalent business experience
  • Excellent written and oral communication skills with strong PowerPoint skills
  • The ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines and the ability to pivot and remain flexible as situational circumstances present themselves.
  • A team player with a positive, can-do attitude
  • Comfortable with need to optimize and re-prioritize and must be comfortable with continuously changing priorities and project demands.
Chase is a leading financial services firm, helping nearly half of America\'s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants\' and employees\' religious practices and beliefs, as well as any mental health or physical disability needs. The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment. As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm\'s current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm\'s vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. Equal Opportunity Employer/Disability/Veterans

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Job Detail

  • Job Id
    JD4275966
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Columbus, OH, United States
  • Education
    Not mentioned