Job Description

Make banking a Fifth Third better
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GENERAL FUNCTION:
The VP, Commercial Bank PR will promote Fifth Third's Commercial Bank strategies and leadership and protect and defend its reputation. This individual will focus on proactive and reactive media relations, crisis and issues preparedness and management, thought leadership and special projects for Commercial. The role reports to the Director, External Communications.
ESSENTIAL DUTIES & RESPONSIBILITIES:

• Develop and implement strategic external communications plans for Fifth Third's Commercial Bank, including capital markets, and the corporate and investment bank. Identify the course of action that efficiently balances strategy and execution, collaborate to implement solutions, and focus on delivering effective communications solutions that elevate the Commercial banking segment.
• Proactive media relations: identify opportunities to build awareness of Commercial strategy, objectives and leadership with earned media coverage.
• Reactive media relations: protect and defend the Commercial bank's reputation by navigating complex situations.
• Build and maintain relationships with key reporters across top tier and trade publications, including print and broadcast media.
• Create and execute award nominations for key executives and projects to raise Fifth Third's profile.
• Crisis communications: prepare materials and implement strategies to manage a crisis. Always come with a recommendation and a proposed solution that puts the firm in a position of strength.
• In collaboration with the full PR team, create a holistic award strategy for Commercial leadership to highlight key accomplishments. Prepare and execute award submissions.
• Lead Commercial PR for special projects as they arise, including but not limited to transactions, litigation defense and other business matters requiring strategic communications support.
• Seek to understand and navigate every situation to realize the best outcome for the company.
• Collaborate with leadership and peers to support business objectives, ensuring alignment with existing priorities and standard processes.
• Plan, edit, and create content for a variety of external communications channels, leadership presentations, newsletters, key messages / scripts, speeches, video, among other work products.
• Review and analyze available metrics/data to discover trends and make informed recommendations.
• Build and maintain cross-functional relationships across the company.
• Continually integrate new technology and best practices to increase impact and efficiency, internally and externally.

SUPERVISORY RESPONSIBILITIES:
Must have the ability to provide guidance, coaching and counsel to other corporate communications staff members and key partners.
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Bachelors' degree required. Prior experience in banking and/or financial services strongly preferred.
• 8+ years of experience in proactive and reactive media relations, corporate positioning, thought leadership, and social media.
• Excellent attention to detail, along with superb writing and editing skills for original content as well as rewriting and optimizing content.
• Ability to deliver against tight deadlines when they arise, resolve issues, and propose solutions in a fast-paced environment.
• Highly flexible; able to quickly respond to changing or unanticipated needs and mobilize cross-functional teams accordingly.
• Strategic problem solver who can look around corners to identify potential obstacles and design thoughtful, creative solutions.
• Bring order to chaos and get stuff done. Seek out constant improvement.
• Strong intellectual ability and presence that earns the respect and attention of key internal partners, balanced with a sense of humor.

Vice President, Commercial Bank PR
Total Base Pay Range 94,500.00 - 203,200.00 USD Annual
At Fifth Third, we understand the importance of recognizing our employees for the role they play in improving the lives of our customers, communities and each other. Our Total Rewards include comprehensive benefits and differentiated compensation offerings to give each employee the opportunity to be their best every day.
The base salary for this position is reflective of the range of salary levels for all roles within this pay grade across the U.S. Individual salaries within this range will vary based on factors such as role, relevant skillset, relevant experience, education and geographic location. In addition to the base salary, this role is eligible to participate in an incentive compensation plan, with any such payment based upon company, line of business and/or individual performance.
Our extensive benefits programs are designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being. You can learn more about those programs on our 53.com Careers page at: or by consulting with your talent acquisition partner.
LOCATION -- Cincinnati, Ohio 45202
Attention search firms and staffing agencies: do not submit unsolicited resumes for this posting. Fifth Third does not accept resumes from any agency that does not have an active agreement with Fifth Third. Any unsolicited resumes - no matter how they are submitted - will be considered the property of Fifth Third and Fifth Third will not be responsible for any associated fee.
Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.

Skills Required