The WI Thought Leadership Asset Activation Manager supports the activation of thought leadership (TL) assets by preparing, packaging, and distributing materials for go to market and field use. This role focuses on activation and execution, ensuring TL insights are organized, formatted, routed, and delivered through the right channels to reach priority audiences.
Working closely with senior team members and cross-functional partners, the Activation Manager will help transform research and insights into actionable materials, support activation campaigns, and assist with performance tracking. This is an ideal opportunity for someone who is a doer, thrives in a collaborative environment, and enjoys managing details and timelines, and coordination with multiple parties.
The Activation Manager directs the process after the TL content is created, working closely with marketing, content, editorial, and other teams and focuses their efforts in the following ways:
Content Distribution & Channel Management: Manage the posting and distribution of TL assets across platforms such as Seismic, SharePoint, LinkedIn, and the Fidelity Workplace website to ensure timely delivery and accessibility
Activation: Execute activation plans so TL assets work cohesively across channels to engage priority audiences and support business goals
Project Coordination: Maintain content calendars and workflows, track timelines, and coordinate the release of TL assets such as white papers, webinars, and articles
Internal Collaboration: Partner with subject matter experts (SMEs), creative teams, and other internal stakeholders to ensure accurate messaging and alignment with deployment standards
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