Job Description

Join the team that is revolutionizing health care - BayCare Health System

Come join BayCare, one of the nation's best-performing, not-for-profit, academic health system serving the communities of West Central Florida, including Hillsborough, Pasco, Pinellas, and Polk counties.

Title:

System Communications Strategist

Facility:

BayCare System Office (Hybrid)



This System Communications Strategist supports the rapidly growing and dynamic Ambulatory Division, the team expanding outpatient access to care through BayCare HomeCare, Outpatient Imaging, Outreach Lab, Ambulatory Surgery Centers, Urgent Care, Fitness Centers, BayCare Anywhere and more.


You'll craft compelling, multi-channel communications that bring our strategic priorities to life, inspire team members, strengthen BayCare's connection with the community and advances our reputation for high-quality, compassionate care. The ideal candidate is a skilled writer and visual storyteller who thrives in a collaborative, fast-paced environment and enjoys working both independently and as part of a larger communications team.

Responsibilities Include:

Develops and implements communications strategies to support system-wide projects, service lines and campaigns. Creates and manages vehicles for communications initiatives including press releases, team member portal content, newsletters, emails, social media content, reports, meetings and events. Interacts and builds positive relationships with internal customers, BayCare leaders and subject matter experts to gather information and draft content for dissemination to all audiences (public, team member, media). Conducts media relations, including preparation of messages, materials and scripts as well as coaching, counseling and media interaction. Assumes primary responsibility for fact-checking and securing appropriate reviews and approvals for content to ensure accuracy, completeness and relevance. Facilitates issues management activities. Develops and monitors metrics to measure the effectiveness of communications efforts and recommend improvements to the communications program as appropriate. Skills in copy editing, writing, and media relations is required

BayCare offers a competitive total reward package including:

Benefits (Medical, Dental, Vision) Paid Time Off Tuition Assistance 401K Match and additional yearly contribution Annual performance appraisals and team award bonus Family resources and wellness opportunities Community perks and discounts


Our network consists of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote a forward-thinking philosophy that's built on a foundation of trust, dignity, respect, responsibility, and clinical excellence.

Experience

Required - 7 years communications with a health care provider, corporate department, or agency Preferred - 3 years with health care experts and/or complex subject matter

Education

Required - Bachelor's in Marketing, Mass Communications, Journalism, or related field Preferred - Master's in related field

Certification & Licensure

Preferred - Accredited in Public Relations (APR)

Status:

Full Time; Non-Exempt

Shift Hours:

8:00AM - 5:00PM

Weekend Work:

None

Equal Opportunity Employer Veterans/Disabled