The Member Marketing Summer Intern will support initiatives that enhance member engagement, satisfaction, and retention across Independence Blue Cross (IBX) health plans. This role offers hands-on experience in developing and executing marketing strategies that support the development and implementation of marketing assets across multiple marketing channels in a timely and efficient manner. This position will operate in a shared service model supporting various company brands and content areas, such as health and well-being, product, and consumer market acquisition and retention.
Key Responsibilities include:
Assisting with the development and launch desired campaigns.
Supporting campaign execution and fulfillment, including requirements gathering and validation, asset creation and proofing, and data quality assurance checks before campaign execution.
Ensuring timely uploading of assets into the digital asset management system.
Monitoring campaign performance and providing recommendations for optimization.
Ensuring that all deliverables are provided accurately and in a timely manner.
Qualification:
Demonstrate desire to learn and contribute in a dynamic work environment.
Demonstrate strong attention to detail and analytical skills.
Demonstrate good organizational and time management skills.
Ability to create, follow, and update, department procedures as needed.
Outstanding communication skills, both written and verbal.
Ability to interact effectively with other associates, both within the department and throughout the company.
Preferred Majors:
Marketing
Communications
Advertising
IBX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.
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