Job Description

PLEASE APPLY AT WWW.WALLACESTATE.EDU/EMPLOYMENT

POSITION:

Strategic Communications Specialist

REPORTS TO

: Director of Marketing and Strategic Enrollment Initiatives

Job Summary

The Strategic Communications Specialist supports the College's communication and marketing efforts through high-quality writing, content creation, and brand storytelling. This role is ideal for a talented communicator who can write across multiple platforms--from press releases to web content to social media posts--with minimal supervision and is passionate about promoting the mission of Wallace State Community College.

MINIMUM QUALIFICATIONS:

Minimum of associate degree with 15 semester hours in related field; bachelor's degree preferred. Minimum of two years of related experience. Previous experience in a college communications or marketing department, or as a marketing or media professional, preferred. Experience in at least one of the following areas

required

: writing for publication, web, or media; photography or videography; graphic design using editing software; or social media management. Must be proficient in the use of Microsoft Word, email for communication, and be able to update the College website. Must possess excellent communication skills, both verbal and written; strong interpersonal skills; and the ability to confidently communicate with high-profile constituents. Must be able to work in a fast-paced environment and meet frequent deadlines. Must be able to work a flexible schedule with nonstandard hours and be able to take initiative and work independently.

RESPONSIBILITIES:

1. Manage the overall student communication plan, working with all divisions to ensure communications meet the needs of current and prospective students.

2. Exercise independent judgment, strategic thinking, and high-level professional discretion to ensure accuracy, alignment with institutional goals, and mitigation of reputational risk.

3. Assist with the planning, design, and execution of high-visibility print and digital communications for marketing and enrollment management--including emails, text messages, letters, publications, webpages, social media, and other key messaging--serving as a liaison for Marketing and Communications to ensure consistent brand and messaging strategy.

4. Develop and oversee multi-channel communication strategies in Salesforce/Target X, including drip campaigns and ad hoc outreach, to drive current and prospective student engagement and support institutional enrollment goals.

5. Assist with CRM related trainings for employees and provide feedback, coaching, and monitoring for outgoing messaging and brand consistency.

6. Manage and continuously improve CRM by seeking feedback, incorporating user experience improvements. Monitor and evaluate communication effectiveness, using CRM query and reporting tools; provide regular reports and make recommendations for optimization.

7. Assist in the creative and strategic development of marketing campaigns. Provide media and marketing-related support for campus departments and events, including preparing press releases, providing photography and/or videography, content and design services as required.

8. Assist with other duties as assigned.

9. In order to perform these essential functions, the Success Advisor must be present at work. Therefore, attendance is an essential job function.

SALARY:

Appropriate placement on State Salary Schedule E3 ($39,759-$57,251) of the Alabama Community College System Salary Schedule.

APPLICATION PROCEDURE: A complete application packet must be received in the no later than 1 p. m., Thursday, October 2, 2025.

A complete application packet consists of:

(1) Completed Wallace State Community College employment application with three work references.

(2) Resume

(3) Cover letter describing specifically how your experience and qualifications meet the qualifications outlined for the position.

(4) Verification of experience (employment) will be required after the interview process and prior to an offer of employment. Letter(s) must come from current and/or former employers, verifying employment experience to meet minimum required qualifications. Letter(s) must include employment dates and job title and be on official letterhead with an authorized personnel signature.

(5) Separate transcripts from each college attended (photocopies will suffice until employed)

Applicants must meet eligibility requirements to work in the U.S. at time of appointment.

All application materials must be submitted as a complete packet and will become the property of the College.

Applicants who fail to submit all required information will be disqualified. Only application packets received during the period of this announcement will be considered.

APPLICATIONS MAY BE FILED ONLINE AT: WWW.WALLACESTATE.EDU/EMPLOYMENT

Please Note:

ALL APPLICATION MATERIAL MUST BE SCANNED.

It is recommended that you have digital (such as pdf) copies of your cover letter, resume, employment verification documents (if applicable),

ALL

required transcripts, and any other document identified in the vacancy announcement ready when you begin the on-line application process. You will be given the opportunity to upload these documents during the process.

Human Resources

Monday - Thursday 7:30 am - 4:30 pm

Friday 7:30 am - 2:00 pm

256-352-8020

When you finish the steps to apply, you will receive an on-screen notice that you have successfully applied.

HOWEVER

, this notice does not mean your application materials are complete in accordance with the vacancy announcement. It is the responsibility of the applicant to ensure they have submitted all necessary application materials in accordance with the vacancy announcement. All correspondence with applicants regarding the College's search process will be sent via e-mail.

In accordance with Alabama Community College System Policy and guidelines, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from the criminal background check.

APPLICATION DEADLINE:

The deadline for receipt of all application material is

October 2, 2025.

ADDITIONAL INFORMATION:

The College reserves the right to fill the position within four months of the stated deadline date or not to fill the position due to budgetary or operational considerations. Further, the College reserves the right to fill more than one position should circumstances warrant the need to fill more than one position.

Applicants scheduled for an interview may receive or review the Essential Functions for the position at the time of the personal interview. Any applicant, however, may request a copy of the Essential Functions for the position prior to the interview appointment. All male applicants between the ages of 18-26 must provide proof of Selective Service Registration.

It is the sole responsibility of the applicant to ensure his or her application packet is complete. Before an offer of employment can be made to the selected candidate, the College will require written verification (on letterhead and signed by an appropriate authority) from current and previous employers confirming the required level of experience as stated in the "Qualifications" section.

Wallace State Community College is an equal opportunity employer. It is the policy of the Alabama Community College Systems, including all postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment.

Wallace State Community College complies with the Americans with Disabilities Act (ADA) and will provide reasonable accommodations to qualified individuals with disabilities, unless doing so would cause undue hardship. Applicants requiring accommodations in the application or interview process should contact the Human Resources Office at 256-352-8020 prior to the closing date of the announcement.

The College reserves the right to withdraw this job announcement at any time prior to the awarding.

Wallace State Community College is an active participant in the Employment Eligibility Verification Program (E-Verify). E-Verify electronically confirm an employee's eligibility to work in the United States as required by the Department of Homeland Security.

Job Type: Full-time

Pay: $39,759.00 - $57,251.00 per year

Benefits:

Dental insurance Health insurance Retirement plan Vision insurance
Work Location: In person