Job Description

Salary $85,782-$105,083 (D.O.E.)

JOB SUMMARY:

The Strategic Communication Specialist serves as a key content creator and coordinator of City communications. This position also supports day-to-day media relations, assists with speechwriting and talking points for administrators and elected officials, assists with publications production, and collaborates on social media campaigns, website content, public engagement activities, and other digital and print materials. The Specialist will collaborate with all Communications team members to create and deliver clear, consistent, and proactive communications products to residents, media, and stakeholders across all City departments.

TYPICAL DUTIES:

Supports media relations efforts by drafting news releases, media advisories, statements, responses, and key messaging; assists in responding to media inquiries and coordinating response strategies for sensitive or time-critical issues. Prepares weekly media briefs and contributes to executive writing needs including speeches, talking points, op-eds, and official statements. Collaborates with the Communications Director and communications team on social media content, publications, digital campaigns, presentations, podcasts, stakeholder meetings, and other outreach efforts. Collaborates with the Community Engagement Specialist with communications related to planning, promoting, and implementing public involvement campaigns, engagement activities, and community events.
Works with the Strategic Outreach Specialist on updates to PCMC website content, flyer, mailers, and other digital and analog communications materials.

Works with the Digital Communications Coordinator and outside vendors on video production, graphic design, and other creative projects.

Works with the Account Coordinator to fulfill communication work requests across the departments.

Provides back-up support to the Communications Director during emergency incidents and critical communications situations. Collects, analyzes, and packages website and digital analytics to inform communication strategies and share regular reporting with City leadership. Ensures all internal and external communications reflect PCMC brand standards, tone, and strategic messaging priorities. Performs other related duties as assigned.

MINIMUM QUALIFICATIONS:

o Bachelor's degree in Communications, Journalism, Public Administration, English, or a closely related field - OR an equivalent combination of education and professional experience.

At least 5 years of professional experience in communications, journalism, public relations, digital content development, or related fields. Strong writing and editing skills with demonstrated ability to simplify complex topics for public audiences. Experience managing website platforms, digital content, and basic analytics tools.

PREFERRED QUALIFICATIONS:

o Experience working in or with municipal governments, public administrations, or the nonprofit sector.

Media and/or media relations experience, including writing news releases and managing press inquiries. Spanish written/oral communication skills. Familiarity with AP Style and executive communications such as speechwriting or talking points. * Experience with social media platforms, digital marketing tools, and content management systems.