Job Description

Department: Marketing
Our Company Promise
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
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As a Sr Social Business Specialist, you'll help bring Southwest's social strategy to life by leading enterprise-wide programs, managing digital creator partnerships, and creating compelling content for Instagram and TikTok channels. You'll serve as a seasoned community manager across internal and external platforms, engaging in key conversations and identifying opportunities to enhance brand reputation, drive revenue, and deepen Customer and Employee engagement. From shooting and producing social content to activating A/B tests and supporting internal collaboration tools, you'll play a hands-on role in shaping Southwest's digital voice. You'll also monitor social insights to proactively identify risks and opportunities, while also mentoring others and helping grow a Culture of innovation and connection across Southwest.
Additional details

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We're committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.
Responsibilities

• Create and execute social media programs that create brand loyalty, revenue streams, Customer insights, increased Reputation, and Employee engagement
• Serve as a seasoned community manager across internal and external social media platforms, engaging with key influencers and in key conversations to enhance Southwest's reputation
• Manage relationships with social media influencers and content creators and create and execute campaigns that support key business priorities
• Develop content for internal social network that increases adoption and engagement among Employees
• Support the adoption of internal collaboration tools and social media platforms through communication, training, and programs
• Identify and lead exploratory efforts and pilot programs that support the development of new social and digital programs
• Works in the Listening Center and is watchful for opportunities and risks that may arise from social media insights
• May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

• Strong knowledge and understanding of social and digital media landscape
• Skilled in creating and executing social media programs that drive organizational performance in the areas of Communication, Marketing, and Engagement
• Skilled in identifying and curating stories through social media engagement and/or listening tools that support the Company's goals and objectives
• Skilled in performing social listening and content performance analysis through social media management tools and making recommendations based on insights
• Skilled in prioritization of projects with time constraints and complete them in a timely manner
• Skilled in handling multiple projects simultaneously with strong attention to detail
• Skilled in listening to, understanding, and communicating ideas presented in writing and/or in speaking with others
• Skilled in coming up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem

Education

• Required: High School Diploma or GED

Experience

• Intermediate-level experience, fully functioning broad knowledge in:

• Social media content planning, calendaring, publishing, listening, and measurement
• Short-form and long-form content production via photography and video editing across multiple social platforms

Licensing/Certification

• N/A

Physical Abilities

• Ability to perform work duties from limited space workstation/desk/office area for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits

• Competitive market salary from $77,200 - $85,800 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you'll love

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
• Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings**
• Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
• Competitive health insurance for you and your eligible dependents (including pets)
• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
• Explore more Benefits you'll love:

*Pay amount does not guarantee employment for any particular period of time.
**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits
***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.
Southwest Airlines is an Equal Opportunity Employer.
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Job Posting End Date
10/31/2025

Skills Required