Job Description

Alternate Locations: Work from Home; Charlotte, NC (North Carolina); Dover, NH (New Hampshire); Fort Wayne, IN (Indiana); Greensboro, NC (North Carolina); Hartford, CT (Connecticut); Omaha, NE (Nebraska); Radnor, PA (Pennsylvania)

Work Arrangement:

Hybrid/Flexible : Work at home and use the office as appropriate for in-person collaboration.

Relocation assistance: is not available for this opportunity.

Requisition #: 72197

The Role at a Glance

As the Sr. InsurTech Marketing Consultant will provide subject matter expertise and direction on complex marketing projects/initiatives for assigned area(s). You will develop and execute marketing plans for assigned area(s), with focus on go-to-market tactical plans and industry launches for the Workplace Solutions InsurTech program. You will also support this program by leading the definition and execution of messaging, product positioning, content, sales enablement, and marketing campaigns.

What you\'ll be doing

• Develop and lead the execution of go-to-market plans, including defining the InsurTech value prop and positioning for new partners and capability enhancements, bringing our core InsurTech competencies to life through storytelling in new business and retention situations, as well as through sales and service collateral and industry promotion
• Craft key messaging, and manage the implementation of the marketing plan including the timing of all communication and marketing resources
• Develop metrics and measurement plans to evaluate success and maximize ROI for each enhancement
• Collaborate and serve as a trusted marketing advisor to the InsurTech team in the product ideation process and provides input concerning market opportunity and product positioning; contributes to creation of solutions that meet customers\' needs and support profitable growth
• Proactively supports Sales and Account managers by creating high quality promotion and marketing collateral
• Provides subject matter expertise in the design of new marketing materials that give LFG\'s InsurTech program enhanced visibility in market and a competitive advantage
• Creates relatable, easy to understand marketing assets, including collateral, web pages, videos, promotional e-mail, social and sales enablement
• Liaises with marketing and competitive landscape research resources and actively leverages primary and secondary research to deepen understanding of InsurTech market trend

What we\'re looking for

Must haves:

• 5 - 7+ Years of experience in benefits technology marketing, leading innovative go-to-market strategies that show measurable results
• 4 Year/Bachelor\'s degree or equivalent work experience (4 years of experience in lieu of Bachelor\'s) in business, marketing, or communications
• Working knowledge of Adobe suite
• Ability to read, analyze and interpret both internal and external documents such as general media/publications, professional journals, technical procedures, governmental regulations, policies, proposals, and standard operating procedures
• Confident, comfortable communicator with strong written and verbal communication skills
• Executive presence when engaging with leadership
• Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations
• Ability to use analytics to make marketing decisions
• Evaluate trends in data or information
• Demonstrated strong relationship management skills with internal clients (e.g. senior management, peers and colleagues); proven ability to develop creative and collaborative approaches
• Demonstrates strong interpersonal skills with a collaborative style
• Demonstrates strong project management leadership skills including, critical ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meeting deadlines
• Finds common ground and can gain collaboration among senior/executive management, colleagues and peers; can influence outcomes without directing or commanding

Nice-to-haves:

• InsurTech/BenTech marketing experience

#LI-Remote

What\'s it like to work here?

At Lincoln Financial Group, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What\'s in it for YOU:

A clearly defined career framework to help you successfully manage your career

Leadership development and virtual training opportunities

PTO/parental leave

Free financial counseling, health coaching and employee assistance program

Tuition assistance program

A leadership team that prioritizes your health and well-being; offering a remote work environment and flexible work hybrid situations

Effective productivity/technology tools and training

Pay Range: $87,700 - $159,900

Actual base pay could vary based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln\'s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln\'s standard benefits package.

About The Company

Lincoln Financial Group provides advice and solutions that help people take charge of their financial lives with confidence and optimism. Today, approximately 16 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, and guard against long-term care expenses.

Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. The company had $290 billion in end-of-period account balances net of reinsurance as of March 31, 2023.

Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and ranks among Newsweek\'s Most Responsible Companies. Dedicated to diversity, equity and inclusion, we are included on transparency benchmarking tools such as the Corporate Equality Index, the Disability Equality Index and the Bloomberg Gender-Equality Index. Committed to providing our employees with flexible work arrangements, we were named to FlexJobs\' list of the Top 100 Companies to Watch for Remote Jobs in 2022. With a long and rich legacy of acting ethically, telling the truth and speaking up for what is right, Lincoln was recognized as one of Ethisphere\'s 2022 World\'s Most Ethical Companies\xc2\xae. We create opportunities for early career talent through our intern development program, which ranks among WayUp and Yello\'s annual list of Top 100 Internship Programs.

Lincoln is committed to creating a environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln\'s fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.

Additional Information

This position may be subject to Lincoln\'s Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln\'s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial Group are considered property of Lincoln Financial Group and are not subject to payment of agency fees.

Lincoln Financial Group (\xe2\x80\x9cLFG\xe2\x80\x9d) is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, Veteran status, or genetic information. Applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.

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Lincoln Financial Group