Job Description

Position:

Product Marketing & Partnership Manager

Department:

Marketing / Growth / Business Development

Location:

Onsite -Overland Park, Kansas

Type:

Full-time

About the Role

We are seeking a dynamic and strategic

Technology

Product Marketing & Partnership Manager

who can drive product positioning, go-to-market execution, customer adoption, and strategic partnerships for our technology and software solutions. This role blends product marketing expertise with partnership development to accelerate revenue, expand market reach, and strengthen product-market fit.

You will collaborate closely with Product, Sales, Technology, and Customer Success teams to develop compelling product narratives, execute campaigns, identify partnership opportunities, and manage end-to-end partner relationships.

Key Responsibilities

Product Marketing

Develop and execute

go-to-market (GTM)

strategies for product launches, updates, and feature releases. Build and refine

product positioning, value propositions, and messaging

for different customer segments (enterprise, SMB, and channel partners). Create and manage

marketing collateral

, including product briefs, pitch decks, case studies, landing pages, and FAQs. Conduct

market research

, competitive analysis, and customer insights that inform product roadmap decisions. Lead

product enablement

for internal teams--sales training, competitive battle cards, product demos, and documentation. Measure marketing performance using KPIs such as engagement, conversions, CAC, MQL/SQL generation, and product adoption.

Partnership Management

Identify, evaluate, and onboard

strategic partners

, including business groups/clubs, tradeshows etc., technology vendors, and integration partners. Manage end-to-end

partner lifecycle

: outreach, relationship building, negotiation, contract discussions, onboarding, and performance tracking. Develop co-marketing initiatives: webinars, joint campaigns, events, and case studies. Collaborate with Product & Engineering teams to define

API, integration, and technical enablement

requirements for partners. Monitor partner performance, build partner incentive programs, and optimize co-selling motions.

Cross-Team Collaboration

Work closely with Product teams to translate technical features into

customer-centric benefits

. Support Sales with customer-facing assets, ROI models, and proposal materials. Align with Customer Success to identify upselling and retention opportunities. Collaborate with Demand Generation on campaigns that drive qualified leads and customers.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus). 2-4 years of experience in

Technology product marketing, growth marketing, partnerships, or business development

. Strong understanding of the

Technology ecosystem

, cloud technologies, APIs, integrations, and software sales cycles. Proven ability to work cross-functionally and manage complex stakeholder relationships. Strong analytical skills; able to interpret market and performance data. Exceptional communication and storytelling abilities with technical + business audiences. Experience with CRM, marketing automation, and product analytics tools (HubSpot, Zoho CRM, etc.).

Nice-to-Have Skills

Experience working with

Marketing and Product Lifecyle

. Background in partner ecosystems. Experience building GTM strategies for new markets or product verticals. Ability to build scalable frameworks for product adoption and partner enablement. Local Candidate preferred

What We Offer

Competitive salary + Benefits Opportunity to build and scale a growing Technology platform Work with a collaborative and innovative cross-functional team Professional growth opportunities Flexible work environment
Job Type: Full-time

Benefits:

401(k) Dental insurance Health insurance Paid parental leave Paid time off Vision insurance
Work Location: In person