Job Description

Location Detail:

100 Pearl Street Hartford (10484)


Work where

every moment

matters.



Every day, more than 40,000 Hartford HealthCare colleagues come to work with one thing in common: Pride in what we do, knowing every moment matters here. We invite you to become part of Connecticut's most comprehensive healthcare network.



The creation of the HHC System Support Office recognizes the work of a large and growing group of employees whose responsibilities are continually evolving so that we and our departments now work on behalf of the system as a whole, rather than a single member organization.

With the creation of our new umbrella organization we now have our own identity with a unique payroll, benefits, performance management system, service recognition programs and other common practices across the system.

Position Summary:

The social media specialist is an integral member of the content strategy team and will help elevate the Hartford HealthCare brand across the digital landscape.




The social media specialist is responsible for crafting engaging, consumer-centric content for the Hartford HealthCare brand channels; including Instagram, Facebook, LinkedIn, TikTok, X, Threads and YouTube. This role will manage the social media publishing calendar and community reputation. Additionally, this position is responsible for developing plans for organic marketing efforts, staying on top of social media trends, and reporting on campaign performance and analytics. This individual must have exceptional written and verbal communication skills with a strong attention to detail. They will have a passion for learning and growing in the ever-changing world of social media. The ideal candidate is highly motivated, creative, and intentional in crafting content that reflects HHC's brand voice and strategic goals.

Position Responsibilities:

Key areas of responsibility

Works collaboratively with content strategy, marketing and other departments to generate consumer-centric social media content; ensures assets are optimized for social


Manages the social media publishing calendar for the HHC brand channels; including drafting copy, scheduling and publishing posts using Sprout Social and other project management platforms


Manages incoming comments and messages; engages with followers and communicates with HHC colleagues to answer questions and create a positive experience for our community


Travels across the system as needed to attend special events and collect content for social media


Identifies social media trends and best practices across the industry and creative content leaders; shares new trends and ideas with content strategy team


Provides assistance and strategic guidance to internal stakeholders


Develops ideas and plans for social media campaigns, aligning with goals and messaging of the content and marketing teams and various business units


Analyzes performance of campaigns and content and optimizes strategy based on findings


Participates in planning and brainstorm meetings with content strategy and marketing

Working Relationship:

This Job Reports To (Job Title):

Manager of Content Development

Qualifications

Education

Bachelor's degree in marketing, advertising, public relations, digital media or related field

Experience

Minimum:

o 1-3 years of relevant experience in social media, public relations or content marketing


o Collaboration with internal and external stakeholders for content planning


o Managing a social media calendar and writing post copy for a brand


o Coordination of interviews and video shoots for content production


o Knowledge of social media measurement, publishing and listening platforms, such as Sprout Social or Meltwater

Preferred:

o Shooting and/or editing visual content optimized for social media


o Working with a creative team or ad agency


o Managing social media comments and community engagement for a brand


o Writing talking points and scripts for interviews


o Knowledge of the Adobe Creative Suite, including Photoshop and Premiere


o Proficient in graphic design, demonstrated by a digital portfolio


o Experience with healthcare or regulated industries

Language Skills

English

Knowledge, Skills and Ability Requirements

Exceptional written and verbal communication skills Ability to manage multiple projects with changing priorities simultaneously and meet tight deadlines Highly motivated, creative, and intentional with the social media content consistent with HHC's brand voice & message Ability to work independently and as part of a cross-functional team Strong interpersonal skills for collaborating with clinical and non-clinical stakeholders Understanding of SEO principles as they relate to social content Strong understanding of audience segmentation and targeting on social platforms to increase engagement In-tune with social media trends and pop culture; ability to respond to trends and memes in a timely manner to capitalize on opportunities with short timeframes Strategic thinker with a passion for staying up-to-date in the ever-changing world of social media Understanding of social media analytics and KPIs and how to use them to enhance content strategy

We take great care of careers.

With locations around the state, Hartford HealthCare offers exciting opportunities for career development and growth. Here, you are part of an organization on the cutting edge - helping to bring new technologies, breakthrough treatments and community education to countless men, women and children. We know that a thriving organization starts with thriving employees- we provide a competitive benefits program designed to ensure work/life balance. Every moment matters. And this is

your moment.