Job Description

The Social Media Strategist will drive Fancy Fluff's presence across Instagram, Meta, YouTube, Linkedin and Pinterest -- crafting content that resonates emotionally with new parents while driving awareness, engagement, and conversions. This role is ideal for someone who understands the baby and lifestyle space, has an eye for aesthetics, and loves creating content that's both heartfelt and high-performing. Key Responsibilities Strategy & Planning Develop and execute Fancy Fluff's monthly social media calendar aligned with campaigns, launches, and seasonal events Build a cohesive content strategy that reflects the brand's tone -- warm, aspirational, and authentic Ideate and plan campaign narratives, reels, collaborations, and storytelling series for moms and parents Content Creation & Coordination Conceptualize and brief the design/creative team for reels, carousels, stories, and UGC Oversee photoshoots, ensure visual consistency and storytelling quality Write captions, hooks, and storytelling copy aligned with brand voice Performance & Analytics Track key metrics: engagement, reach, follower growth, and conversions Analyze what's working -- audience behavior, top-performing content, trends Share actionable insights to improve content strategy and ad creatives Community & Influencer Management Engage actively with followers -- respond to DMs, comments, and community messages Identify and collaborate with micro and macro parenting influencers Plan and execute influencer campaigns, gifting initiatives, and collaborations Brand Campaigns & Coordination Partner with marketing and e-commerce teams on integrated campaigns (sales, launches, festivals)Support ad creative testing with the performance team -- sharing best-performing content insights Stay updated on trends, algorithms, and formats across Instagram, YouTube Shorts, and Meta.

Job Type: Full-time

Pay: From $25,000.00 per month

Benefits:

Health insurance
Work Location: On the road