Job Description

Role Summary:

The Social Media & Content Intern will support Salad Station's digital marketing efforts by assisting with social media strategy, content creation, influencer collaborations, and analytics reporting. This role is ideal for a creative, organized, and detail-oriented individual who wants hands-on experience managing multi-platform social campaigns and producing digital assets.

Key Responsibilities

Social Media Management

Execute Salad Station's social media strategy across Instagram, Facebook, TikTok, LinkedIn, and Google My Business to ensure consistent, on-brand messaging. Develop, plan, and execute the monthly content calendar, ensuring alignment with brand priorities and campaign timelines. Write, schedule, and publish captions and content while maintaining a consistent, on- brand posting cadence. Create, edit, and deliver engaging content formats, including videos, carousels, stories, and reels. Stay ahead of trends by researching new sounds, formats, and social strategies to maximize reach and engagement. Lead community management by responding to comments, messages, and tagged content to drive loyalty and engagement.

Content Creation & Monthly Shoots

Plan, coordinate, and execute monthly content shoots, including prep, shot lists, model coordination, and scheduling. Capture photo and video content during shoots for use across all campaigns and platforms. Maintain and organize the digital asset library for easy access and consistency across marketing channels. Support quarterly professional content shoots by assisting with planning, shot selection, on-set coordination, and creative alignment.

Influencer Program Support

Manage and grow Salad Station's influencer program to increase brand awareness and local engagement. Handle influencer outreach, negotiations, onboarding, and content deliverables. Develop and distribute monthly influencer newsletters with campaign updates, guidelines,and deadlines. Track influencer performance, measure ROI, and provide campaign reports.

Franchisee Support

(as needed)

Assist franchisees with creating, scheduling, and optimizing localized social content while maintaining alignment with brand standards. Provide creative recommendations and content ideas tailored to each location's unique audience and goals. Develop quick guides and templates for franchisees to make their social posting easier and more effective. Monitor and review franchisee-generated content to ensure consistent branding and quality

Analytics & Reporting

Track, analyze, and report on monthly performance metrics for posts, stories, reels, and campaigns. Provide insights to help improve engagement and reach.

Qualifications

Currently pursuing or recently completed a degree in Marketing, Communications, or a related field. Familiarity with Instagram, Facebook, TikTok, and LinkedIn. Experience using Canva, CapCut, or similar editing tools preferred. Strong organizational and multitasking skills. Interest in social media trends and creative storytelling. Portfolio must be provided.
Job Types: Part-time, Internship

Expected hours: 15 - 20 per week

Work Location: In person