Job Description

Position Purpose:

The Social Media Coordinator plays a key role in shaping BigIron's online presence and community engagement across multiple brands, including Sullivan Auctioneers. This position combines creative storytelling with data-driven strategy to deliver compelling, on-brand content that builds awareness, drives participation, and fosters loyalty among buyers and sellers. Working closely with Regional Marketing Managers and the Sales Team, this role ensures that every post, story, and campaign reinforces BigIron's position as a trusted leader in the auction industry.

Essential Functions:

Content Strategy & Creation

o Develop and execute social media campaigns that align with brand objectives, auction calendars, and promotional priorities.



o Create engaging, brand-specific content (copy, graphics, and video concepts) for Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).



o Ensure all content reflects the company's brand voice, values, and visual identity.



o Stay current with social trends, platform updates, and best practices to keep BigIron's presence fresh and relevant.

Collaboration & Requests

o Partner with Regional Marketing Managers and Sales Team to produce timely, customized social media content for sellers, events, and regional campaigns.



o Translate field and sales requests into polished, effective posts that drive awareness, engagement, and conversion.



o Coordinate with creative and marketing teams to ensure visual and messaging consistency across all channels.

Community Engagement & Growth

o Monitor and manage daily activity across all social channels, responding to comments, messages, and inquiries in a timely and professional manner.



o Actively engage with the audience--highlighting customer stories, amplifying brand advocates, and nurturing relationships with followers.



o Identify opportunities to grow reach, increase follower engagement, and strengthen BigIron's online community presence.

Performance Measurement & Optimization

o Track, analyze, and report on key performance metrics such as engagement, reach, conversions, and audience growth.



o Use insights to optimize content strategies, posting schedules, and platform performance.



o Collaborate with the marketing analytics team to align social performance data with broader business goals.

Required Qualifications/Skills

Bachelor's degree in marketing, Business, Communications, or a related field.

Minimum of 5 years of marketing experience, ideally with regional or vertical-specific focus.

Strong understanding of digital marketing including SEO, SEM, email campaigns, and social media strategy.

Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.

Analytical mindset with experience using data to guide decision-making.

Excellent written and verbal communication skills.

Self-starter with a collaborative spirit and strong interpersonal skills.

Willingness to travel within your assigned region (approximately 25-40%).

Key Benefits We Offer:

Health Dental Vision 401k with Match PTO Personal Days Paid Holidays Wellness Reimbursements

BECOME PART OF THE BIGIRON LEGACY

As a swiftly expanding auction company, we are growing into new verticals and geographies offering special opportunities for dynamic leaders. Our sales volume, growth and strategic objectives are quickly elevating our demand and need for exceptional, experienced, and driven candidates to partner with our executive leadership in our mission to succeed.



Working with us, you'll be challenged daily to improve yourself, and take on your position as if it was your own business. Our organization is seeking high-performance leaders that spark the entrepreneurial spirit in others and encourage them to live up to their true potential.



When you join our team, you're becoming part of a multi-generational legacy that strives to become the most recognized, customer-focused equipment, real estate, transportation, livestock, and collector car platform in the online auction industry.





Join us as we continue making waves in the industry. www.bigiron.com