Job Description

We are seeking an energetic and detail-oriented Social Media Coordinator to amplify our brand's voice across digital platforms. In this dynamic role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to ensure our messaging resonates with diverse audiences. Your creativity and strategic mindset will drive engagement, foster community relationships, and elevate our online presence through innovative digital marketing initiatives. This role is to help us build and manage our online presence and act as a

bridge between our internal team and an external marketing/creative agency

. This role is ideal for someone who is organized, creative, and comfortable coordinating content, gathering information from our team, and making sure it all gets posted smoothly and on time.

You'll help us tell our story, showcase our products, and engage with our community across platforms like Facebook, Instagram, LinkedIn, and others. This is an exciting opportunity for a motivated individual eager to make a meaningful impact in the social media landscape.

Key Responsibilities

Content Coordination & Planning

Work with the Backyard Specialty Pet Foods team to collect product information, photos, videos, and stories from the plant, office, and events. Coordinate with a third-party agency that will design and publish posts on our social media channels. Help maintain a simple content calendar to track upcoming posts, campaigns, and key dates (holidays, promotions, product launches, trade shows, etc.). Suggest post ideas that highlight our products, behind-the-scenes operations, customer stories, and educational content about wild birds and backyard poultry.

Social Media & Community Support

Assist with drafting basic post captions, product highlights, and talking points for the agency when needed. Monitors comments, messages, and mentions on social platforms and share questions/requests with the appropriate internal team member. Flag any customer service issues or urgent messages to management quickly.

Brand & Reporting

Ensure all content shared with the agency is accurate, on-brand, and aligned with our voice and values. Track basic engagement metrics (likes, comments, shares, follower growth) and provide simple reports or summaries to management. Stay aware of trends and ideas in pet, wild bird, and backyard poultry communities that we might incorporate into future content.

Qualifications

Required:

Strong interest in social media, digital communication, and storytelling. Good written communication skills and attention to detail. Strong organizational skills and ability to manage multiple small tasks at once. Comfortable working with tools like adobe graphic designs software like (photoshop, illustrator) etc., marketing email, shared folders (e.g., Google Drive/OneDrive), and basic spreadsheets or content calendars. Professional, reliable, and able to communicate clearly with both our internal team and external partners.

Preferred (Nice to Have):

Experience managing or helping with social media for a brand, student organization, small business, or personal project. Familiarity with platforms like Facebook, Instagram, LinkedIn, and TikTok. Interest in animals, agriculture, wild birds, or backyard poultry. Basic understanding of social media analytics (reach, impressions, engagement).

Work Schedule & Employment Type

Employment Type:

Part-Time

Work Arrangement:

Hybrid - Some on-site time in Easley, SC (e.g., to capture content, meet with the team), with flexibility to complete other tasks remotely.

Hours:

Approximately 12-17 hours per week (flexible - to be discussed based on candidate availability).

What We Offer

Opportunity to gain real-world experience in social media and brand building. Hands-on exposure to a growing manufacturing business and the pet/wild bird industry. Flexible schedule and supportive, small-team environment.
Job Type: Contract

Pay: $20.00 - $27.00 per hour

Expected hours: 7 - 15 per week

Work Location: Hybrid remote in Easley, SC 29640