Job Description

About Us

Since 1969, Hallmark University has been driven by a mission - to change lives. Everything we do revolves around our core values of integrity, excellence, efficiency, and effectiveness. We distinguish ourselves through our commitment to innovative academic degree programs, our alignment with your industry partners, and the development of character in every student.

SUMMARY OF THE JOB:

The social media and Communications Specialist is responsible for the implementation of the organization\xe2\x80\x99s social media and communications strategy across various community relation types. Responsibilities will include the management of key areas such as; social media presence, social media advertising, content creation, and public relations assistance. This position will be focused on progression of recruitment and community engagement. Other duties may be necessary to compliment the evolving strategy to grow the organizations online presence.

ESSENTIAL FUNCTIONS:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish, and share daily/weekly content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
• Set up and optimize company pages within each platform to increase the visibility of company\xe2\x80\x99s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Reputation management through responding to reviews, disputing negative reviews via YELP, Google, BING and other platforms
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (admissions, student services etc.) to manage reputation, identify key players and coordinate actions.
• Contribute to strategy development of inquiry generation through paid social media advertising
• Identify, prioritize, develop and post compelling content including videos and photos to university\'s social media channels that illustrates university culture and campus life.
• Curate stories and of content for public relations.
• Create press releases, guest blogs, university stories, and other articles that amplify the happenings of Hallmark University.
• Generate community feedback and manage online reputation.
• Increase positive online reviews and decrease negative online reviews through review management strategies.
• Expand communication channels to increase media and employer contacts and relationships for maximum reach.
• Engage with and interview members of our community.
• Review and report community engagement metrics to show effectiveness and growth.

REQUIREMENTS & SKILLS:

• Proven success and experience in social media marketing or as a Digital Media Specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Expert understanding of the various platforms and create content for the uniqueness of the platforms.
• Demonstrable social networking experience and social analytics tools knowledge.
• Adequate knowledge of web design, web development, CRO and SEO.
• Knowledge of online marketing and good understanding of major marketing channels.
• Positive attitude, detail and customer oriented with good multitasking and organizational ability.
• Excellent grammar, spelling and speaking skills.
• BS in Communications, Marketing, Business, New Media or Public Relations.

KNOWLEDGE/ SKILLS/ABILITIES:

• Experience with managing an online presence on social media sites including but not limited to; Facebook, Twitter, TikTok, Snapchat, Twitch, YouTube, and LinkedIn and any emerging platforms.
• Experience managing paid advertising campaigns on social media platforms.
• Experience designing and editing press releases and kits.
• Experience posting to the various platforms.
• Ability to use design software such as Canva or Adobe Creative Suite.
• Strong customer service skills.
• Ability to photograph and edit posts using software.
• Understanding of online marketing processes and behaviors.
• Agility to manage crisis situations and negative feedback.

QUALIFICATIONS AND EXPERIENCE:

PREFERRED-

• BA/BS degree in Marketing

REQUIRED-

• 3-4 years of success and experience with Social Media Management and Communications Development
• High School Diploma

About Hallmark University:

Hallmark University is a nonprofit college offering Aviation Maintenance, Information Technology, Cyber Security, Business, and Nursing.