Job Description

Job Overview

We are seeking a self starter, creative and detail-oriented Marketing and Social Media Specialist to join our dynamic team. The ideal candidate will have a passion for digital marketing and a strong understanding of social media platforms. This role involves developing engaging content, managing social media channels, and analyzing performance metrics to enhance our online presence and brand awareness.

Responsibilities

Develop and implement social media strategies to increase brand visibility and engagement across platforms. Create compelling content tailored for various social media channels, including text, images, and videos. Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and managing campaigns. Conduct SEO and keyword research to optimize content for search engines. Monitor social media trends and conduct social listening to inform strategy adjustments. Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns. Engage with followers through relationship management, responding to comments, messages, and inquiries in a timely manner. Collaborate with the public relations team to ensure brand consistency across all communications. Assist in e-commerce initiatives by promoting products through targeted social media advertising, including Facebook Advertising. Perform proofreading and editing of all content before publication to maintain high-quality standards. Stay updated on industry trends in digital marketing, graphic design, photography, and video editing.

Requirements

Proven experience in social media management and marketing with a strong portfolio of content creation. Proficiency in Adobe Photoshop, Adobe Illustrator, and other graphic design tools is preferred. Familiarity with digital marketing concepts including branding, public relations, and e-commerce strategies. Strong analytical skills with experience in web analytics tools such as Google Analytics. Excellent communication skills with the ability to engage audiences effectively across various platforms. Knowledge of SEO best practices and keyword research techniques is essential. Experience with video editing software is a plus. Ability to work collaboratively within a team while also being self-motivated. If you are passionate about social media marketing and eager to contribute your expertise in a fast-paced environment, we encourage you to apply for this exciting opportunity.
Job Types: Full-time, Part-time, Contract

Pay: $12.00 - $17.00 per hour

Expected hours: 20 - 30 per week

Benefits:

Employee discount Flexible schedule Professional development assistance
Work Location: In person