Job Description

Overview

FleishmanHillard, a global communications agency, has an immediate opening for a Senior Vice President influencer strategist for our Media & Platforms practice. This position provides a fantastic opportunity for a passionate, proactive communications professional with a strong tech influencer strategy background to be a part of a collaborative team across a range of clients and sectors. The ideal candidate will be instrumental in executing best-in-class work across growing accounts.

This candidate will be capable of envisioning, translating and incorporating influencer relations strategies into larger integrated marketing communications programs, including activation both online and offline, with influencers of all types and tiers. Our new team member will work with integrated teams across the firm to use influence to meet client objectives and grow revenue.

We recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities. As part of our ongoing effort to be the world\xe2\x80\x99s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.

Responsibilities

Qualifications/Responsibilities

• Candidates should have at least 10-12+ of integrated marketing and/or communications experience at an agency, including 6-8 years of hands-on influencer program strategy and execution.
• Ability to join us in a hybrid model of working in-person in our San Francisco office weekly.
• Demonstrated success in end-to-end B2B and Tech influencer relations, including: identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis. Use of various influencer vetting and reporting tools preferred (i.e. Tagger, Traackr, Talkwalker, etc.).
• Advanced integrated communications strategy development experience. Genuine curiosity and interest in moving audiences from awareness to engagement to action across a mix of communications platforms. Understanding of the role of owned, earned and paid media in an integrated communications or marketing plan and how influential voices best fit into it.
• Ability to work collaboratively in a team setting. Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results. Ideal candidate should possess excellent relationship skills; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization. Candidate must have a spirit of continuous learning and curiosity.
• Provide strategic counsel and lead development of integrated campaigns across portfolios.
• Ability to develop strategic campaigns and programs, based on business objectives and audience insights. Understands the elements of a successful campaign, including but not limited to storytelling, multi-channel distribution, amplification, and measurement.
• Content planning and storytelling experience. Mindset of a storyteller and ability to develop a narrative via through creator and influencer voices across integrated channels. Ability to plan and coordinate influencer-created content across a brand\xe2\x80\x99s social + digital ecosystem and collaborate closely with third parties to bring that content to life.
• Understanding of various quantitative and qualitative filters and benchmarks that make someone influential for a given brand, service, category or sector. Advises clients on when best to leverage different influencer tiers and verticals using data.
• Experience activating influencers across platforms and spaces. Understands the importance of mutual value exchange in crafting campaigns, whether earned, sponsored, or experiential.
• Ability to give strategic direction to influencers whether organic, earned or sponsored and proven ability to collaborate with agency team, clients and influencers/their agents to ultimately produce high-performing content.
• Strong understanding of industry regulatory and promotional rules. Must understand the disclosure guidelines as set by the FTC and provide sound counsel to clients and influencers.
• Strong negotiation ability to achieve highest and best value exchange between client and influencer. Provides contract negotiation counsel at all tiers, negotiates high-investment contracts. Understands implications of terms and conditions in negotiating, and is able to negotiate rates based on variables including but not limited to, usage, audience data, performance metrics and content formats. Understands contacting process and can manage other junior colleague executing this process.
• Ability to analyze performance metrics. Has propensity for data analysis and application in planning and ROI and use of Omni tools + Tagger.
• Expertise in social media strategy and interests in emerging platforms. Understands the impact of the evolving landscape on influencers and how to adjust programs and campaigns to stay relevant.
• New business hunter for both organic and new influencer growth opportunities and pitching.
• Ability to engage with and counsel senior level decision-makers across the client\xe2\x80\x99s business. Candidate should have experience building relationships and working with diverse stakeholders effectively.
• May work across sector but has a focus on technology and B2B and knows how to sell influence and grow revenue within the nuances of that sector.
• Demonstrated organizational skills necessary to best manage process of influencer contracting/legal, invoicing/financial execution, and data collection related to influencer audience and post-specific metrics.
• Ability to assess and mitigate risk, including in negotiations, regulatory, insurance, financial, legal and issues.
• Ability to cultivate diverse teams and contribute to an inclusive working and learning environment.
• Analytical thinking and an ability to understand complex industries and business concepts quickly.
• Confident and convincing with counsel, using data and insights to deliver crystalized and compelling positions and points of view.
• Demonstrated experience working directly with clients on day-to-day activities, working alongside and managing teams to execute holistic communications plans effectively.
• Superior writing skills with the ability to develop and edit high-quality materials such communications plans, bylined articles, trend analysis summaries, executive correspondence, and presentations.
• A proven ability to develop compelling, creative, insight-based strategic proposals for new and existing clients and present them effectively and persuasively.
• A detail-oriented approach, with the ability to meet deadlines without sacrificing quality.
• A proven ability to manage large projects on time and on budget.
• Comfortable being hands-on to lead teams to exceed client expectations and deliver measurable results; an ability to work well within a team environment, complementing senior leads and managing junior staff.

About FleishmanHillard

We\xe2\x80\x99re more motivated by what we can give than what we receive, with a longstanding worldwide service commitment to support social inclusion in the communities in which we work and live. We specialize in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year; 2021 ICCO Network of the Year; 2021 Campaign Global PR Agency of the Year; 2022-2023 PRWeek U.S. Agency of the Year and Outstanding Extra-Large Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; 2021 PRWeek UK Large Consultancy of the Year; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2022; and to Seramount\xe2\x80\x99s (formerly Working Mother Media) \xe2\x80\x9cTop Companies for Executive Women\xe2\x80\x9d list 2010-2022. FleishmanHillard is part of Omnicom Public Relations Group, and has 75 offices in more than 30 countries, plus affiliates in 45 countries.

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their workweek. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees\' lives. As such, we are open to discuss various work arrangements that accommodate individual needs and circumstances, including flexible scheduling and alternative work arrangements. Our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply \xe2\x80\x93 only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team or call 314-982-1700 and ask to be connected to Talent Development.

The anticipated salary range for this position is $130,696 - $235,000.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.

FleishmanHillard