Job Description

Hungry, curious, growing, and never satisfied. That\'s Fitzco, an independent, full-service agency in Atlanta, GA. We work with brands we love to identify their inherent goodness and overcome obstacles in their way. This process of harnessing what matters and converting it into what moves people is what we call unleashing a brand\'s energy. We do it every day with our partners: French\'s, Cholula, Hilton, Shoe Carnival, Johnsonville, Checkers & Rally\'s, MedExpress, and SYLVANIA. We\'re lucky to be able to combine skills across advertising, strategic planning, media, digital, social, performance marketing and design. Now we are looking for a Sr Specialist, Paid Search to join our team.
Position Summary Digital has an increasingly pivotal role in delivering creative solutions to even the toughest briefs. As a part of our growing Digital Platforms team, you\xe2\x80\x99re responsible for developing and activating digital campaigns across paid search and optimizing the campaigns for success and using learnings and insights to fuel what\xe2\x80\x99s next.
In this role, you will be responsible for the following activities:
Live and breathe the overarching strategy

• Work with our planning and strategy teams to understand the client objectives, target audiences, and desired outcomes
• Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of digital platforms
• Understand paid search\xe2\x80\x99s strengths and weaknesses among other digital platforms such as paid social and programmatic

Build smart digital campaigns

• Develop digital plans across paid search that align with business and comms objectives, determining platform/campaign/placement priorities, creative strategy, and measurement frameworks
• Contribute to quarterly testing roadmaps and evaluate alphas/betas/new partners
• Maintain awareness of tech and industry capabilities to help evaluate and evolve data and tech partners
• Connect digital strategy to other paid and non-paid channels (sponsorships, OOH, CRM, TV, email, organic social etc.) to encourage more insightful and intentional campaign planning and execution

Bring the work into the world

• Activate campaigns through various platforms (SA360, Google Ads, Microsoft Ads, Apple Search Ads, and others) and maximize media performance through ongoing optimizations
• Contribute to ongoing quality assurance process to ensure all aspects of a campaign\xe2\x80\x99s creative, settings, budget parameters, brand safety needs etc., are met
• Day-to-day budget management, pacing, partner management and billing

What you need to succeed

Grit: ask the tough questions, always know the \xe2\x80\x9cwhy\xe2\x80\x9d Agility: we\xe2\x80\x99re nimbler than ever, and we\xe2\x80\x99re looking for another pace setter Straight talk: we already have enough jargon Accountability: find the delicate balance of agility, quality of work, and impact to business

• 3-5 years of digital media experience, 2+ years of campaign activation experience
• Well-versed in partner UI\xe2\x80\x99s including but not limited to: Google Ads, YouTube, App Campaigns, Search Ads 360 (or other bid management platforms), Microsoft Ads, and others
• Well versed in asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
• Understanding of site tagging and analytics platforms like Adobe and Google Analytics
• Experience in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaigns
• Bonus experience: working across other channels (i.e., paid social and programmatic) as well as various internal teams (Media, Account, Creative, Production) to both understand the overall plan/moving pieces, and guide/inspire work where needed