Job Description

The Marketing Strategist is part of a team working in a professional high-performance environment. With a focus on provider engagement, this position collaborates closely with the Provider Outreach, Content and Digital Solutions team members as well as Heart & Vascular leadership. The Senior Strategist is not only an expert on the provider audience but also well versed in digital channels, content strategy, marketing automation and lead nurturing.

This position develops and manages strategic marketing campaigns and initiatives that build local, regional, and national reputation and volume for key clinical specialties that support UVA Health enterprise goals. He/she is responsible for the disciplined planning and execution of these programs, on time and on budget, under the supervision of the Marketing Director or Marketing Manager. This position is also responsible for additional support for the overall marketing communications team and is responsible for a wide variety of functions that support and build effectiveness in strategic marketing and provider engagement.

• Oversees system-level marketing strategy and positioning with external provider audience regionally and nationally to drive brand awareness, reputation, and preference.
• Develops successful referral-generating marketing strategies and serves as a strategic partner for materials/tactics in support of outreach activities.
• Leads all marketing efforts for Heart & Vascular, enhancing brand and specialty reputation and optimizing volume and market share.
• Serves as strategic and operational lead for a variety of initiatives, mentoring individuals within team and overseeing cross functional projects, while continuously leveraging the latest digital marketing best practices from healthcare and other industries.
• Develops strategy/creative briefing documents, personas, and patient journeys, leveraging business, brand, competitive and market data insights, to develop holistic strategies and plans that effectively drive business outcomes and maximize ROI (segmentation, communication preferences, messaging strategy and measurement plans/learnings).
• Drives messaging and marketing strategy for collective team implementation, working closely with internal Design, Content, Digital teams and outside agencies, understanding their processes, methods, and expertise to help ensure they effectively deliver during asset development and execution.
• Partners with channel subject matter experts to identify, capture and utilize data and analytics to measure success, optimize campaigns, rapidly iterate on strategy based on learnings, and inform future work.
• Sources, packages, and presents information to stakeholders at all levels, including senior-level leadership, to effectively drive programs/initiatives, reporting out on media metrics and KPIs.
• Oversees ad-hoc project initiatives from start to finish under the supervision of the Marketing Director/Marketing Manager, such as developing marketing recommendations and points of view.
• In addition to the above job responsibilities, other duties may be assigned.

Position Compensation Range: $60,236.80 - $96,387.20 Annual

MINIMUM REQUIREMENTS

Education: Bachelor\xe2\x80\x99s Degree in business marketing communications or other related field required.

Experience: 6 years of prior marketing PR or ad agency experience required. Prior experience specific to physician-targeted marketing/outreach, cardiology, vascular surgery, or cardiac surgery required.

Licensure: None required.

PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician\xe2\x80\x99s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person\'s perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.

University of Virginia