Job Description

Posting Number

STA00784PO25

Job Family

Alumni Relations and Development

Job Function

Annual Giving

USC Market Title

Senior Director of Annual Giving

Link to USC Market Title

https://uscjobs.sc.edu/titles/195214

Job Level

M4 - Managerial

Business Title (Internal Title)

Senior Director of Annual Giving

Campus

Columbia

Work County

Richland

College/Division

Division of Development

Department

DEV Development Office

State Pay Band

9

Approved Starting Salary

$95,954

Advertised Salary Range

$95,954 - commensurate with qualifications.

Location of Vacancy

Columbia, SC

Part/Full Time

Full Time

Hours per Week

37.5

Work Schedule

Standard working schedule: 8:30am - 5:00pm*

Must be willing to work a flexible schedule to meet the needs of the department.*

Basis

12 months

Job Search Category

Alumni Development


About USC

About University of South Carolina

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service -- helping to build healthier, more educated communities in South Carolina and beyond.


Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description

Advertised Job Summary

Under limited supervision, reporting to the Executive Director of Annual Giving and Lead Generation (Executive Director), the Senior Director of Annual Giving Programs and Unit Strategy (Senior Director) is responsible for the management, coordination, and implementation of the direct and digital marketing solicitation and engagement programs for the university and for working with the colleges, schools and units to develop unit-based annual giving strategies. The Senior Director will also oversee the annual giving programs, including next-generation philanthropy, employee philanthropy, and employer matching gifts. The Senior Director will lead a team of fundraising professionals and develop and execute the overarching omnichannel strategy for a complex set of annual giving solicitations for the University of South Carolina and its academic units, university priorities, and special interest programs. The Senior Director will oversee the implementation and execution of the University of South Carolina's day of giving campaign, currently known as Give 4 Garnet. The Senior Director plays an intricate role in establishing and delivering effective leadership, partnerships and communication with directors of development, and staff across the Division of Development. The Senior Director will utilize Blackbaud CRM and other analytics tools to ensure that strategies are data-driven, personalized, timely, and consistent with the goals set forth within the Annual Giving and Lead Generation programs.

Job Related Minimum Required Education and Experience

Requires a bachelor's degree in a job related field and 5 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Required Certification, Licensure/Other Credentials

Preferred Qualifications

Experience in Annual Giving, Donor Relations, Alumni Relations, or Higher Education Fundraising Operations. Proven experience in revenue generation, creative writing, communications and marketing, client relations, and partner success. Previous experience with Blackbaud CRM or other higher education and/or nonprofit donor systems. Experience with project management tools, like JIRA.

Knowledge/Skills/Abilities

Comprehensive knowledge of principles and methods of planning and conducting a comprehensive integrated and omnichannel marketing fundraising program. Strong knowledge of predictive analytics and metrics to include effective mass solicitation and communication strategies. Ability to manage complex projects while also managing relationships with colleagues and supervising staff. Understands best industry practices as it relates to UX, design and content optimization, and analytics tools for fundraising success. Utilize quantitative and qualitative information to improve decision-making and outcomes and document results. Ability to establish and maintain good working relationships with staff, faculty, alumni, donors, students, volunteers, businesses, external vendors, and the general public. Work with a high degree of flexibility in a highly collaborative, fast-paced, goal-oriented environment. Apply creative and entrepreneurial thinking while applying sound judgment and conducting oneself with integrity. Outstanding oral, written, and interpersonal communications skills. Ability to adhere to industry guidelines, methodologies and code of ethics statements as defined by the Association for Professional Researchers in Advancement (APRA), the Association of Fundraising Professionals (AFP), the Council for Advancement and Support of Education (CASE), and other professional organizations and associations.





Job Duties

Job Duty

Oversee the management and implementation of direct and digital marketing strategies. Develop and execute an annual plan and a comprehensive marketing calendar designed to support the goals of AGLG and the priorities of the university. Collaborate with the Executive Director to produce annual budget recommendations to support the organizational goals.

Essential Function

Yes

Percentage of Time

20%

Job Duty

Direct and develop comprehensive annual giving strategies for the colleges, schools, and units. In collaboration with the Lead Senior Director of Development and the Executive Director of AGLG to determine annual strategy and budget recommendations to achieve the goals of each unit.

Essential Function

Yes

Percentage of Time

20%

Job Duty

Develops, implements, and manages an integrated omnichannel marketing plan for the university and its colleges and units, including direct mail, email, digit ads, and social media. Collaborate with other members of the AGLG team to ensure coordination and integration of annual giving strategies. Implement a data-driven Annual Giving solicitation system. Determine appropriate marketing segmentation, track progress, report and evaluate results, and redirect tactics to improve outcomes. Assist with the strategic development and high-level interpretation of Annual Giving reports. Provides timely qualitative and quantitative reports of solicitation campaign performance and marketing metrics and analytics for the Division of Development; the colleges, schools, and units; and other partners as needed.

Essential Function

Yes

Percentage of Time

20%

Job Duty

Develops, coordinates, and implements a university-wide giving day to include schools, colleges, regional campuses, and units. Manage and coordinate annual giving programs, including next-generation philanthropy, employee philanthropy, employer matching gifts, storytelling/creative writing, and volunteer engagement. Serve as an experienced resource for the annual giving programs and services team and university colleagues.

Essential Function

Yes

Percentage of Time

25%

Job Duty

Perform other duties as assigned.

Essential Function

No

Percentage of Time

5%

Job Duty

Build and maintain a portfolio of best practices and emerging marketing trends to enhance solicitation practices based on national/regional data and donor trends to achieve fundraising goals. Negotiate contracts with external vendors, including direct mail and printing houses. Manage vendors to produce highly segmented, customized direct mail appeals with complex variables.

Essential Function

Yes

Percentage of Time

10%


Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

Safety Sensitive or Security Sensitive

No

Hazardous weather category

Non-Essential


Posting Detail Information

Number of Vacancies

1

Desired Start Date

12/01/2025

Job Open Date

09/26/2025

Job Close Date

10/27/2025

Open Until Filled

No

Special Instructions to Applicant

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by October 27, 2025.

The University of South Carolina offers a valuable benefits package including but not limited to:

Health and Life Insurance Retirement Programs Paid Tuition Dependent Scholarships Annual Leave Sick Leave 13 Paid Holidays (including an extended December holiday) Paid Parental Leave Professional Development Opportunities





Click

here

to learn more about why you should work at USC.

Quicklink for Posting

https://uscjobs.sc.edu/postings/195464

EEO Statement

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.