Job Description

Company Description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world\'s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world\'s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

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Senior Copywriter - Creative

We\'re searching for a Senior Copywriter of Creative who will be responsible for the conception, design, and execution of innovative visual materials for integrated, cross channel initiatives including: large web initiatives, online advertising and digital marketing. Individuals should possess strong conceptual and design skills and assist the Creative Director in improving the conceptual, technical and creative performance of staff within his or her group.

Tasks and responsibilities include:

• Collaborate with creative team members to determine concept, brand and copy directions
• Ensure copy tone and style are consistent with brand and style guidelines
• Interact with project teams to understand business objectives and audience demographics
• Translate concepts into effective messages
• Contribute to brainstorming and creative brief development
• Work on multiple projects simultaneously and juggle writing demands
• Possess strong communication skills with a positive attitude
• You can evaluate the work of Copywriters and Associates to ensure that the components of relevance are leveraged appropriately
• You leverage the components of relevance in every program that you work on
• You check alignment of relevance constantly and report misalignment to your ACD
• You know the goals of every program that you work on and communicate those goals to the team consistently
• You understand the needs, motivations, and aspirations relevant to your audiences

Qualifications

To qualify, you\'ll need:

• Four year degree
• 5-7 years experience
• Creative agency experience desired
• Solid understanding of marketing and advertising principles
• Strong experience on large cross-channel and/or direct marketing initiatives across mediums
• Experience with online and offline media preferred
• Candidate must be open to travel as needed

Additional Information

About Publicis Health

Publicis Health is the premier global health and wellness communications network. We are one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach. We manage top-tier agencies specializing in promoting innovative solutions in advertising, medical education, clinical trial program development, sales and marketing, digital, market access, and medical and scientific affairs. Our nearly 6,500 employees work at 15 agency brands across 60 offices located in 10 countries. We are a connected solutions hub, equipped for continual business
transformation in today\'s world. We integrate services across our global offices and brands to deliver on our clients\' needs. Each of our agencies brings a unique approach to business, which makes us even stronger together. We understand the rapidly changing healthcare environment and leverage it to maximize the potential of our clients\' brands.

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Publicis Groupe