Job Description

Description:

About Naturipe Farms

Naturipe Farms is a grower-owned producer of wholesome, good-for-you fresh berries, nurtured by working family farmers. From small family homesteads to large estates, our growers are defined by their care for nature. At Naturipe, sustainability is the foundation of every decision we make. It is a priority in all aspects of our company and farming operations across the globe.


Unique to the fresh produce industry, Naturipe is a partnership between four highly esteemed fresh berry growers: Hortifruit S.A., Michigan Blueberry Growers, Naturipe Berry Growers and Munger Farms.

About the Role

As a Scintilla Category Analyst, you will be at the forefront of transforming data into actionable category insights that drive key performance indicators. You will collaborate with the Naturipe Farms and sales and marketing teams to deliver strategic solutions by leveraging Scintilla, planning tools, and other data platforms.


Ultimately, you'll be the expert we look to for turning Scintilla data into meaningful insights that empower our team to execute successful retail strategies and elevate performance across the board.


Requirements:

What you will accomplish

Using your prior experience you'll leverage Scintilla and other syndicated data resources (Circana) to provide category recommendations and analyses for our Naturipe Farms team Translate category management priorities to actionable initiatives Naturipe Farms Work collaboratively to develop innovative and insightful content to drive category growth Provide category insights support, reporting and develop score cards for Naturipe Farms Team Monitor and analyze category, competition, and consumer market data to proactively identify business opportunities and develop actionable category insights. Support and align with the marketing team, Naturipe Farms Sales, and Finance in terms of producing monthly, quarterly, and retail execution ROI

This should describe you

You'll have 2-3 years relevant experience preferred, Produce or CPG Foods experience is a plus Prior category management or insights role preferred Syndicated data required; Scintilla experience preferred, Kroger 84.51 / on Demand or Circana Solid MS Office skills, especially Excel & PowerPoint Able to turn Data into a story that will guide us to insights into selling narratives Interpersonal skills to build solid relationships internally and externally and influence our customers. Strategic and proactive thinking to develop category strategies and translate them into KPIs and objectives Management presentation competencies to effectively present key category insights to senior leadership Proactive, initiative taking orientation Desire to build a successful career with a growing company Excellent written, oral and presentation skills 15%-20% Travel required for customer, internal team meetings and industry events. + You are happy in a hybrid role (3 days a week in office - Salinas location only) and could also be remote if you're from our other preferred locations such as Grand Junction, MI or Bentonville, AK.

Here's who you'll work with

This role reports to an amazing Head of Category Management and rolls up to the VP of Marketing, however you will also work closely with the other super talented members of the marketing team and the Walmart sales team. Your contributions will help shape data integration, dashboard management, and the development of impactful category analytics and support the sales growth goal of the Walmart account.

Benefits and perks

Medical, Dental, Vision insurance. Flexible Spend accounts, Life benefits, short and long term disability, generous 401K plan with company match, and a generous time-off program.

Here's how you can introduce yourself

Please apply with your resume and salary goals