Job Description

Position Summary:

Responsible for production of all direct response program elements including annual planning, schedules, writing, design, printing, proofing, reporting and analysis of program impact. Works closely with a variety of vendors and internal departments to ensure timely delivery of all aspects of direct response program.

Essential Job Functions:

Plan and Track Campaigns

Partner with internal departments and fundraising/marketing vendors to develop annual direct response plans, schedules, budgets, and performance goals. Oversee all production aspects of the direct response program, ensuring timely, on-budget delivery. Track and report campaign performance, providing monthly financial summaries and weekly status updates. Manage all budgets, expenses, and vendor relationships related to the direct response program, including project specifications, bid reviews, and vendor selection.

Coordinate Fundraising Initiatives

Collaborate across Unity departments and with external partners to plan and execute direct response mail and online campaigns. Manage the design, production, and mailing of all direct response packages and premiums. Ensure campaigns align with organizational goals, messaging, and brand standards. Oversee postal compliance, permits, postage, and inventory management. Work closely with printers, letter shops, paper brokers, and fulfillment vendors to meet schedules and resolve production or delivery issues.

Analyze and Optimize Performance

Collaborates with the fundraising/ marketing vendor along with Unity leaders to analyze results, test strategies, and improve direct response program performance. Supports data-driven decision-making to maximize donor response and retention.

Other Responsibilities

Partners with a variety of internal teams to strengthen donor relationships and increase engagement opportunities. Continuously refines workflows and communication across internal teams and vendors to increase efficiency and effectiveness. Maintains regular, reliable attendance on-site. Follows all company policies, procedures, and safety guidelines. Uses the electronic time management system for attendance and time-off requests. Cross-trains and serve as backup for Publishing and Direct Response Production Manager on circulation production program and magazine and book publishing program as needed.

Requirements:

Education:

Bachelor's degree in marketing, direct response marketing or related field; OR equivalent work experience.

Experience:

Three years of experience in marketing, direct response or fundraising program coordination preferred. Excellent interpersonal, verbal, and written skills to effectively interact with all levels of the organization. Solid forecasting and budgeting skills. Proven ability to initiate and direct priorities based upon strategic initiatives outlined with program leaders. Direct mail certification or advanced credits in direct mail and/or marketing, preferred. Commitment to continuing education in fundraising best practices. E-philanthropy experience, preferred. Advanced time management skills and ability to balance multiple projects of varied priority, and uphold quality while meeting strict deadlines. Knowledge of postal regulations.

Computer Skills:

Advanced end-user of MS Office: Word, Excel, Outlook, and PowerPoint

Preferred

Background/Experience:

Understanding of response metrics and profitability. Experience with Jira or other project management tools.

Competency

Statement(s):

Excellent organizational skills to meet strict deadlines and prioritize multiple tasks. Strong verbal and written communication skills to interact effectively with all levels within the organization.

Work Environment & Physical Requirements

Activity

Frequency

Inside Work



C



Outside Work



N/A



Use of Hands/Fingers



C



Lifting /Carrying: 20 lbs Max Individually



O



Reach: Overhead and Forward



O



Climb- Stairs/Ladders



N/A



Sitting/Workstation



C



Traveling



N/A



Exposure to Hazards



N/A



Excessive Noise



N/A



Exposure to Temperatures



N/A



Operate Computer



C



Talk/Communicate



C



Operate Company Vehicles



N/A



Standing/Walking



O



Taste/Smell



N/A



Stoop/Kneel/Crouch/Crawl



N/A



Read/See



C



Operating Company Equipment: Copier, Fax, Telephone System, Basic Office Equipment



F



Personal Protective Equipment



N/A

N/A

Not Applicable Activity - Not applicable to this occupation

O

Occasionally Position requires this activity up to 0-27% of the time (02.5 or < hrs/day)

F

Frequently Position requires this activity up to 27-61% of the time (02.5-5.5 hrs/day)

C

Constantly Position requires this activity up to 61-100% of the time (5.5+ hrs/day)

Additional Information

Work Environment:

Office Environment

Acknowledgment

Please note this job description is not designed to cover or contain a comprehensive listing of Activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.