solutions, helping organizations gain visibility and control over their technology ecosystems. We empower clients to simplify complexity, optimize spend, and drive digital transformation through actionable insights and automation.
Position Overview
Calero is seeking an experienced
Product Marketing Manager
to support in our go to market for our
SaaS Management
solutions. This is a highly strategic and hands-on role responsible for translating market insights and product capabilities into compelling positioning, messaging, and programs that drive demand, adoption, and retention.
Reporting to the
Sr. Director of Product Management
, the ideal candidate will have
5-7 years of product marketing experience in SaaS
and a strong track record of building and executing data-driven marketing strategies. You will be the
voice of the customer
and a key partner to Product Management, Sales, and Demand Generation teams -- helping shape how Calero's SaaS Management solutions compete and win in the market.
You'll work as part of a
collaborative, dynamic marketing team
that includes
content, channel, and demand generation
counterparts, ensuring a cohesive and high-impact go-to-market motion across the customer lifecycle.
Key Responsibilities
Go-to-Market Coordination:
Coordinate and manage the go-to-market execution for Calero's SaaS Management offerings -- from market analysis and launch planning to performance measurement and optimization.
Product Positioning & Messaging:
Develop differentiated, customer- and outcomes-centric messaging that clearly articulates value propositions and business outcomes for diverse audiences and industries.
Pricing & Packaging Strategy:
Partner with Product Management and Sales Leadership to define and evolve pricing and packaging strategies that align with customer value and business goals.
Market & Competitive Intelligence:
Conduct ongoing market, customer, and competitive analysis to identify opportunities, threats, and areas for differentiation. Translate insights into actionable strategies.
Sales Enablement:
Equip the sales organization with tools and training that accelerate deal velocity -- including battlecards, presentations, ROI tools, and customer use cases.
Cross-Functional Collaboration:
Partner closely with Product Management, Sales, Operations, and Marketing peers to ensure alignment from product development through customer engagement.
Data-Driven Marketing:
Apply a
data-driven approach
to campaign and program development, tracking performance against
key performance indicators (KPIs)
and
objectives and key results (OKRs)
to ensure measurable business impact.
Customer Advocacy:
Capture and elevate the
voice of the customer
through success stories, testimonials, and feedback loops that inform messaging, product evolution, and retention strategies.
Qualifications
Education:
Bachelor's degree required (Marketing, Business, Communications, or related field preferred).
Experience:
5-7 years of
product marketing experience
in
SaaS
or a closely related B2B technology segment.
Proven success defining and executing go-to-market strategies in a dynamic, fast-paced environment.
Strong analytical skills and ability to use data to drive strategy, measure performance, and optimize results.
Excellent communication, storytelling, and presentation abilities -- able to simplify complex concepts into clear, customer-driven narratives.
Demonstrated collaboration with cross-functional teams, including Sales, Product Management, and Demand Generation.
Strategic thinker with hands-on execution skills and a passion for market insights and customer impact.
Why Join Calero
Play a key role in shaping the go-to-market success of Calero's growing SaaS Management portfolio.
Collaborate with a high-performing marketing team driving measurable growth and innovation.
Flexible work options -- in-office, hybrid, or fully remote.
Competitive compensation, comprehensive benefits, and professional development opportunities.
Calero is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
The salary range for this role is $100,000 - $115,000. It is important to Calero that potential candidates for this position understand that compensation depends on numerous factors including the geographic location where the role will be performed, skills required, experience, complexity, travel, and market rate. Calero aims to reward performance and attract top talent with competitive, fair pay and benefits. Please note that the top of the salary range represents exceptional, and/or senior-level positions, that meet all required qualifications. Actual offers take candidate's knowledge, skills, abilities, and experience into account. Base Pay is just one component of the total compensation package for employees. Other rewards vary by position and location.
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