Job Description

SAP's Customer Experience (CX) organization is seeking a dynamic Product Marketing Manager to support the launch and growth of our innovative marketing and engagement solutions. This role is pivotal in driving go-to-market (GTM) execution, ensuring launch readiness, and enabling cross-functional collaboration for new and evolving products within the SAP CX portfolio.

About the Role:

The ideal candidate demonstrates strong GTM discipline, exceptional collaboration skills, and a passion for translating complex product value into compelling stories that drive adoption, usage, and market impact.

Key Responsibilities:

Go-to-Market Planning & Execution:

Support the planning, execution, and optimization of go-to-market initiatives and product launches across SAP's marketing and engagement solutions.

Strategic Positioning & Messaging:

Partner with other product marketers to develop impactful positioning, messaging, and enablement content for new releases, campaigns, and global field activation.

Content Creation & Management:

Contribute to the creation and continuous maintenance of high-quality internal and external content, including website copy, launch guides, product collateral, and thought leadership pieces.

Cross-Functional Collaboration:

Coordinate cross-functionally with Product Management, Demand Generation, Sales, and SAP CX Product Marketing to ensure alignment across all launch and lifecycle programs.

Sales & Partner Enablement:

Assist in building and distributing effective sales and partner enablement materials, such as presentations, solution briefs, and videos, to drive business growth.

Adoption & Engagement Programs:

Support adoption and release marketing programs aimed at driving awareness, engagement, and usage of key product capabilities.

Project Management:

Provide project management and organizational support across GTM workstreams, customer storytelling initiatives, and integrated campaign activation.

Event Management:

Support event preparation and execution for major industry and SAP events, ensuring flawless brand representation.

Skills and Qualifications:

Experience:

3-5 years of relevant experience in product marketing, go-to-market (GTM), or field enablement roles, ideally within B2B SaaS or Customer Experience (CX) technology.

Communication Skills:

Strong written and verbal communication skills, with the ability to simplify and articulate complex value propositions effectively.

Organization & Proactivity:

Highly organized, proactive, and comfortable managing multiple projects and stakeholders simultaneously.

Cross-Functional Collaboration:

Experience supporting cross-functional teams and contributing to GTM execution in a fast-paced, matrixed organization.

Technical & Commercial Collaboration:

Demonstrated ability to collaborate effectively with both technical and commercial teams, bridging the gap between product development and market needs.

Attention to Detail:

Keen attention to detail and a commitment to producing high-quality deliverables.

Adaptability:

Ability to thrive in a dynamic environment and adapt to changing priorities.

Travel:

Willingness to travel up to 10-15% for industry events, client meetings, and other business-related activities.

Why Join Us?

Impactful Role:

Play a critical role in shaping the success of SAP's marketing and engagement solutions.

Innovative Culture:

Work in a collaborative, inclusive environment that values innovation and continuous learning.

Career Growth:

Opportunities for professional development and growth within a leading global technology company.

If you are passionate about driving product success, thrive in a dynamic, collaborative environment, we encourage you to apply. Join SAP and be part of transforming the customer experience landscape!