Job Description

Job overview and responsibility

- Develop and implement North America media PR strategy.
- Responsible for the production and release of press releases, PR drafts, interviews, and other content.
- Maintain and expand media resources, establish a high-quality media/We Media relationship network.
- Organize and arrange PR matters such as media cooperation, interviews, and event dissemination.
- Track and analyze the effectiveness of PR activities, and adjust strategies in a timely manner.
- Assist in handling sudden public opinion incidents and conduct basic crisis public relations.
- Develop and execute social media operation strategies for the english-speaking market, including original content creation, trend spotting and brand integration, regular postings, AMAs, etc., to continuously increase user reach, engagement, and discussion within the english-speaking community.
- Proactively identify daily industry and market trends and transform them into social media content, or actively engage with KOLs and users to enhance brand exposure.
- Collaborate with internal teams and external partners to carry out various social media collaboration initiatives.
- Conduct daily data tracking and analysis, and use insights to optimize and adjust future strategies and execution.
- Very strong fintech and crypto media network connections, experienced in pitching to media and flair for comms/writing

Required skills and experiences

- More than 2 years of experience in Crypto media, PR, or brand communication, social media operations experience, familiar with rules and best practices.
- Familiar with United States's Crypto media ecosystem, with good media resources or cooperation experience.
- Excellent writing and communication skills, able to independently write high-quality brand communication content.
- Familiar with the trends and hotspots in the Crypto industry, able to effectively combine branding and dissemination.
- Proactive, results-oriented, with good project management and cross-team collaboration skills.
- Strong ability to identify trending topics in the crypto and Web3 space; strong internet sensibility, excellent copywriting skills, and capable of creating and publishing highly engaging content.
- Strong connection with local media
- Familiar with organic community growth methods and able to attract and retain users.

Preferred skills and experiences

- Candidates who are KOLs themselves with an existing follower base will be given priority.

Job Type: Full-time

Pay: $53,339.93 - $64,237.33 per year

Work Location: Remote