Job Description

The

Physician Liaison

is a vital member of the Rehab 2 Perform growth team. This role combines strategic medical outreach and relationship-building to support the expansion of our physical therapy and sports rehab services. You'll serve as the main connector between local medical providers, community stakeholders, and R2P locations: helping ensure awareness, education, and consistent referrals to our high-performance, movement-based model.


You will play a critical role in physician engagement, referral strategy, and brand presence within the region. This position requires a proactive, highly relational individual who is confident navigating medical practices, community organizations, and performance-focused networks.

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Core Responsibilities

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Medical Provider Engagement & Education

Build, maintain, and grow strong relationships with physicians, specialists, nurse practitioners, and other healthcare providers in the region. Conduct in-person visits, presentations, lunch-and-learns, and follow-ups with referring practices to ensure consistent communication and brand alignment. Educate medical professionals on Rehab 2 Perform's unique model, services, and outcomes.
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Referral Strategy & Performance

Collaborate with Site Directors and the CMO to develop targeted referral strategies aligned with growth goals. Monitor referral patterns and metrics using CRM tools, identifying trends and opportunities to enhance patient volume and care coordination. Serve as a liaison between clinical teams and external referral partners to ensure a smooth transition of care.
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Community Engagement & Brand Representation

Build partnerships within R2P's six marketing pillars: Medical, Business, Fitness, High School, Youth Sports, and Military. Represent R2P at events such as health fairs, athletic tournaments, school engagements, and workshops. Communicate R2P's mission and services effectively across all levels of community and provider interaction.
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Strategic Planning & Reporting

Contribute to the development of monthly outreach and engagement plans in collaboration with the CMO. Track outreach activities, visits, and referral impacts; provide weekly updates to leadership and participate in strategy reviews. Adjust outreach based on feedback, analytics, and regional performance.

Education:

Bachelor's degree in Marketing, Health Sciences, Business, Communications, or a related field.

Experience:

1+ years of experience in physician relations, medical sales, healthcare outreach, or marketing (preferably in physical therapy, orthopedics, or wellness/performance healthcare).

Skills & Attributes:

Excellent interpersonal and verbal communication skills; ability to connect with both clinical and non-clinical stakeholders. Proficient in CRM/data tracking tools and Microsoft Office/Google Workspace. Strong organizational skills, attention to detail, and ability to work independently in the field. Confident public speaker and storyteller with a passion for movement, wellness, and recovery. * Flexible availability to attend occasional evening or weekend events.