Job Description

Position: Outreach Marketing Manager

Reports to: Finance/Human Resources

Location: Bordentown, NJ

Travel: 25%

Company Overview

With a true passion and an unwavering dedication to championing the benefits of cannabis, Evolve Cannabis (EC) offers a truly immersive experience within its store. Evolve Cannabis is a recreational marijuana store offering a variety of adult use marijuana products. EC sources its products from premier producers.

Overview of Position

The Outreach Manager holds ultimate responsibility for EC marketing activities and oversees the development and delivery of a fully integrated marketing strategy in order to drive EC\xe2\x80\x99s success in the cannabis industry in and beyond.

The position will require 10% focus community outreach; 30% focus on customer experience internally and externally, to insure customer satisfaction. 60% focus on marketing promotions through CRM, Dutchie, Alpine IQ, app engagement, text messaging, email, specials. Promotion, events, pop ups, vendor coordination, Social Media posting and stories, hyper local messaging with local businesses

Champion the brand strategy and thought-leadership via strategic opportunities and partnerships

\xe2\x88\x99Work closely with product management team to define marketing goals and programs \xe2\x88\x99 Develop the marketing strategy for new and existing products in collaboration with the Product Manager

\xe2\x88\x99Oversee implementation of the communication strategy - including campaigns, events, digital marketing, and PR - for both internal and external audiences

\xe2\x88\x99Engages local businesses, business organizations, and community organizations \xe2\x88\x99 Work closely with dispensary team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations

\xe2\x88\x99Oversee and act as liaison between product management, customer affairs as well as public relations addressing all client issues internally and externally insuring a positive customer experience.

\xe2\x88\x99Demonstrate effective management of marketing, advertising, and promotional activities for EC by collaborating to create, launch, and track performance of new products and campaigns \xe2\x88\x99 Manage social media presence and direct programs to improve social media reputation and recognition, develop consistent content, update website and related web presence such as Weedmap, Leafly and similar

\xe2\x88\x99 Manage the use of the company\xe2\x80\x99s customer relationship management software, Sprout, and loyalty program

\xe2\x88\x99 Undertake continuous analysis of competitive environment and consumer trends

Core Competencies

To succeed, the Outreach Manager must be: Passionate, Informed, Approachable, Energetic and Trustworthy. The Outreach Manager must consistently and uncompromisingly embody and demonstrate the following:

\xe2\x88\x99 Integrity

\xe2\x88\x99 Personal Accountability

\xe2\x88\x99 Teamwork

\xe2\x88\x99 Problem Solving

\xe2\x88\x99 Confidence

\xe2\x88\x99 Flexibility

Duties and Responsibilities

\xe2\x88\x99Responsible for all aspects of marketing projects including: meeting deadlines, time management,contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures

Establish and articulate marketing project scope, strategy, and objectives to appropriate employees and key leadership

Manage creative production of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to finished product and execution \xe2\x88\x99 Understand the products and services offering and approach of key competitors; communicate products and services differentiation to dispensaries and provide input to senior leadership \xe2\x88\x99 Provide assistance on press releases, contributed articles, presentations, events, and conferences \xe2\x88\x99 Develop brief for design, copy, image, and content needs in the development of sales tools, collateral, advertisements, events, websites, and other promotional activities

\xe2\x88\x99Act as a brand steward, upholding brand and trademark standards and consistency in all projects \xe2\x88\x99

Assist with sales reports

\xe2\x88\x99Ensure department compliance with established standard policies and procedures \xe2\x88\x99

Manage external vendors and agency partners as needed

\xe2\x88\x99Monitor and report project expenses and process invoices with accounts payable \xe2\x88\x99

Social Media Engagement Instagram and Facebook - Minimum one story per day, One post per week, Minimum of 10 comments per day. And a minimum of 10 Likes on local businesses or industry (separately from where commenting on). Daily Alpine IQ and Dutchie review,

Other projects as assigned

Education

\xe2\x88\x99 Bachelor\xe2\x80\x99s degree in Marketing, Advertising, Business Management, or related field preferred

Work Experience Required

Proven track record of success in senior marketing roles including team management \xe2\x88\x99 Entrepreneurial mindset with the ability to spot original branding opportunities \xe2\x88\x99 Minimum of 3 years\xe2\x80\x99 experience in marketing, communications in rolestaking on progressive responsibility

\xe2\x88\x99Experience in a startup company preferred

Required Knowledge

\xe2\x88\x99 Excellent knowledge of Microsoft Office and Adobe Creative Suite

\xe2\x88\x99 Knowledge of web-based project management tools and collaboration technologies \xe2\x88\x99

Familiarity with CRM software as well as social media platforms

Skills and Abilities

\xe2\x88\x99 Confident, driven and dynamic leader

\xe2\x88\x99 Excellent project management and organizational skills, positive problem-solving attitude \xe2\x88\x99

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Evolve Cannabis LLC