Job Description

Local Hero is seeking a performance-driven and data-obsessed O&O Media Manager/Buyer to join our Paid Media team!

Do you have a passion for digital strategy, paid acquisition, and yield optimization? Are you an expert at deploying budgets and driving ROI across Owned & Operated web properties? Is Excel your work bestie?





If you thrive in a fast-paced startup environment where you can make an impact, read on!





Local Hero helps franchisees and insurance agents dominate local marketing and stay ahead of the competition with hyper-local ads, live consumer calls, and web-form leads.





This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in:

Colorado, Florida, Illinois, Kansas, Michigan, Missouri, New Hampshire, New York, North Carolina, Ohio, Pennsylvania, Texas, Utah, Virginia, Wyoming, Washington DC, and Puerto Rico

Relocation assistance is not provided. Please do not apply if you do not reside in one of the above locations.

A Day in the Life:

Drive lead generation strategy across O&O properties, with a focus on maximizing high-intent consumer leads (calls and form fills). Optimize campaigns not just for ROI but for quality and volume of leads, ensuring alignment with sales team requirements. Strategically manage media buying initiatives across Local Hero's Owned & Operated websites Hourly monitoring of all key paid media platforms to ensure strong performance - this is a direct response/performance-based media buying role Own the planning, execution, and optimization of hands-on-keyboard media buys to ensure positive ROI on a daily basis Work closely with internal teams to optimize media, creative and landing page performance for key verticals (insurance, home services, and more) Analyze and report on media spend ROI, creative performance, audience segmentation, conversion paths, and overall revenue performance Partner with ad networks, DSPs, and third-party media providersto secure inventory and expand reach Continuously A/B test ad creatives, placements, and targeting strategies

Here's what you need to get our attention:

3+ years of hands-on experience in performance marketing or media buying, ideally across O&O properties Bachelor's degree in Marketing, Business or related field Proven success in lead generation media buying, with deep experience in CPL, CPA, and pay-per-call models. Proven track record of multi-platform budgeting and ROI-driven buying across DSPs, Google Ads, Meta, and affiliate traffic sources Experience with monetization models like CPC, CPA, and CPL. Familiarity with tracking platforms like Google Analytics, GTM, Everflow, and other attribution tools and experience retargeting across platforms. Comfortable being hands-on-keyboard across multiple ad platforms and optimizing for conversion rates and revenue targets Experience with keyword generation, negative keyword exclusion, and search term report analysis Understanding of platform campaign objectives and bidding strategies Strong analytical skills experience including audience segmentation and demographic analysis Superior excel expertise in modeling and pivot tables for daily data analysis

Here's what will make us call you for sure:

Experience managing 6-figure monthly ad budgets with profitable outcomes in direct response or performance industry Deep understanding of affiliate traffic sources, media arbitrage, and site monetization Ability to move quickly, prioritize ruthlessly, and document results clearly Previous work in insurance, home services, or lead-gen verticals is a major plus Entrepreneurial drive and a love of testing, learning, and scaling

And if we haven't convinced you yet, here's why you'll want to be part of our team:

We aren't just in the most beautiful city in the world (in our humble opinion), but a place where fun isn't a 4-letter word: Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office Time off is as important as hard work! Salaried employees are on a Flex PTO plan Generous holidays including a reduced schedule between Christmas and New Year's We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums Access to Flexible Spending Accounts Plan Matching traditional and Roth 401k Employee Assistance Program Supplemental tenure-based leave: self-care and family first Life Insurance Legal Assistance plan Pet Insurance discount through the ASPCA A killer culture with team members who have your back! In-person and virtual connection points for culture building and team members who have your back!

Base Salary:

$65,000-$75,000/year DOE + bonus

COME AS YOU ARE:

Your gender, your gods, your skin tone, and who you love don't make a difference here. We're all about building a team where talent shines and uniqueness is respected. At Local Hero we hire based on smarts, skills, experience, and potential--nothing else. Whoever you are and wherever you come from, if you're great at what you do, we want to hear from you!