Job Description

Multifamily Marketing Manager
Job Title: Multifamily Marketing Manager
Location: Dallas, TX
(Please note that this position will be initially designated as a remote role. Upon the opening of an office in the Dallas, TX area, the position will be designated as full-time in-office role.)
Supervisor: Multifamily Director of Marketing
FLSA Status: Exempt
JOB PURPOSE: The Multifamily Marketing Manager position works closely with corporate leadership, regional managers, and site team managers to implement marketing action plans that focus on driving traffic, renewing residents, and improving the overall customer experience. They will do this through coaching, training and monitoring of marketing initiatives and leasing performance. The Multifamily Marketing Manager will support & prioritize properties in the portfolio based on identified need.
ESSENTIAL DUTIES AND RESPONSIBILITIES : Includes the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by Harbor Group Management Company .

• Focus on increasing occupancy and revenue by providing support, guidance, and direction to a portfolio of multifamily and commercial assets through the development and implementation of strategic marketing programs.

• Become effective and fluent in HGMC's CRM and other marketing platforms helping to connect data to improve leasing and marketing efforts and generate more leads and revenue.

• Compose marketing plans that attract the identified target audience and strategically address property business objectives.

• Maintain thorough understanding and be the internal expert on marketing programs and tools.

• Maintain a thorough understanding of market conditions and competitive landscape in assigned portfolio.

• Responsible for performance and process compliance to leasing and marketing SOPs to ensure monthly occupancy goals are met at assigned properties.

• Work directly with the Director of Marketing to develop specific strategies and marketing tactics unique to each region, sub-market, and property.

• Develop, implement, monitor, and evaluate all marketing programs to achieve goals, including dynamic and aggressive marketing strategies necessary for lease-up and luxury assets.

• Facilitate brainstorming with marketing and property teams to generate new ideas and creative strategies.

• Continually research and make recommendations on new opportunities and marketing channels in the local markets.

• Host in-person and online training on systems and various sales and marketing-related topics.

• Maintain solid understanding of all marketing options and programs, including advertising (print & online), internet (website, social media and online reputation), eBlasts, signage (on-site and off-site), on-site presentation and recommend initiatives as necessary.

• Generate excitement and enthusiasm for new initiatives and campaigns among community teams.

• Train social media strategy and execution at the property-level based on company guidelines and competitive landscape.

• Assist in implementation of programs and processes to achieve properties' online rating and response rate goals.

• Train property staff in the coordination, planning, preparation, and implementation of marketing events, renewal parties, property events, and competitions at the properties.

• Assist in acquisition and onboarding of new properties and team members as it relates to leasing and marketing.

• Train property leadership in the development of co-vending/outreach programs and ensure appropriate steps are taken for program success

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in Marketing, Public Relations, Advertising or other related field, or equivalent experience

• Must have 5 years' experience in the multifamily industry in a regional-level marketing role.

• Experience required supporting a diverse portfolio including conventional and affordable properties, workforce housing and luxury properties. Luxury asset and lease-up experience required.

• Proficient in social media content development and execution.

• Ability to travel up to 50% throughout assigned area, with occasional travel to corporate office and other regions

• Working knowledge of MS Office (Word, Excel and PowerPoint)

• Knowledge of MRI product suite is a plus

• Must be creative and have exceptional written and verbal communication skills

• Effective presentation and group facilitation skills

• Takes initiative and works independently while contributing to the overall success of the property and marketing teams

• Effectively organize, prioritize and time manage workload

• Ability to collaborate and influence across multiple properties and departments

WORKING CONDITIONS: This role will be based out of an office in the Dallas metropolitan area (exact location to be determined). Travel within the assigned region is expected up to 50% of the time, with occasional overnight travel to corporate office and other regions. This position could be required to work evening and/or weekend hours as needed.
PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee frequently is required to stand, walk and sit. The employee is occasionally required to reach with hands and arms; climb or balance; stoop, kneel, crouch or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
SUPERVISORY RESPONSIBILITIES: This position will not have direct supervisory responsibility.
Veteran Friendly
This pre-employment application will be given every consideration, but its receipt does not imply that the applicant will be employed. Each question should be answered in a complete and accurate manner as no action can be taken on this application until all questions have been answered.
Harbor Group Management is proudly an Equal Opportunity Employer EOE/M/F/D/V. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

Skills Required